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Observational Analysis in Consumer Behavior at Salts Mill Saltaire

Observational Analysis in Consumer Behavior at Salts Mill Saltaire

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Published by Fahad Iqbal
The report has been complied as the requirement from our module leader on behalf of Consumer Behaviour. It carries an in-depth analysis of observations made by group members by visiting Salts Mill, Saltaire. Throughout the report you will find out that these observations were related to the theory which we incorporated into practice (observations) what we have gained during our lectures and tutorials. The crux of this report is to conduct an observational analysis keeping in mind the consumer behaviour with regards to their consumer segmentation, buying behaviour, motivation and situational factors which may affect their decision making while visiting an historical site like Salt Mill Saltaire
The report has been complied as the requirement from our module leader on behalf of Consumer Behaviour. It carries an in-depth analysis of observations made by group members by visiting Salts Mill, Saltaire. Throughout the report you will find out that these observations were related to the theory which we incorporated into practice (observations) what we have gained during our lectures and tutorials. The crux of this report is to conduct an observational analysis keeping in mind the consumer behaviour with regards to their consumer segmentation, buying behaviour, motivation and situational factors which may affect their decision making while visiting an historical site like Salt Mill Saltaire

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Published by: Fahad Iqbal on Nov 18, 2013
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02/27/2014

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“Observation, anal
ysis and explanation of consumer behaviour in
Salts Mill Saltaire Village”
 15 November 2013 MSc Consumer Behaviour Group Assignment Florian Diem, Sandra Hinz, Abdul R. Mazhar, Fahad Iqbal, Maria Khan
 
15.11.2013
 
MSc Consumer Behaviour Group Assignment Module Leader : Dr. John Temperly
 Florian Diem (12040117), Sandra Hinz (12040150), Abdul R. Mazhar (12038343), Fahad Iqbal (12031621), Maria Khan
“Observation, anal 
 ysis and explanation of consumer behaviour in Salts Mill Saltaire
Village”
 
 
“Observation, anal
ysis and explanation of consumer behaviour in
Salts Mill Saltaire Village”
 15 November 2013
I 
MSc Consumer Behaviour Group Assignment Florian Diem, Sandra Hinz, Abdul R. Mazhar, Fahad Iqbal, Maria Khan
List of Content
 
“Observation, anal
ysis and explanation of consumer behaviour in
Salts Mill Saltaire Village”
 15 November 2013
II 
MSc Consumer Behaviour Group Assignment Florian Diem, Sandra Hinz, Abdul R. Mazhar, Fahad Iqbal, Maria Khan
List of Tables

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