Professional Documents
Culture Documents
COMPANY PROFILE
Incorporated in 1964 as a limited company. Collaboration with the Soviet Union. Merged with SAIL in 1978.
Vision
To be a respected world class corporation and the leader in Indian steel business in quality, productivity, profitability and customer satisfaction.
Core Values
Role: I was given the role of observer by SAIL BSL. My role was to collect information about the strategies used by BSL to market its secondary products and also to understand the Marketing Mix of SAIL BSL, as a Management Trainee.
Responsibilities: During the period of this project my company (BSL) has given me so many responsibilities. They are as follows Survey, Collection of data by preparing questionnaires, Analysis of the situation and Marketing Strategies & Marketing Mix Reporting to the officer
PRODUCT PROFILE
PRIME PRODUCTS
Hot Roll Coil, Plate, Sheet Cold Roll Coil, Plate, Sheet Galvanized Plain and Corrugated Sheet Tin Mill Black Plates Nitration Grade Benzene and Toluene Pitch Hot pressed Naphthalene Ammonium Sulphate Slag
SECONDARY PRODUCTS
PRICING
PRICE
7500-8000/T 39000-40500/T 35000-40000/T
30000
25000 20000 15000 10000 5000 0 AMONIUM SULPHATE BENZENE ANTHEACENE OIL
PLACE
Railway Industries There is little with SAIL in everybody life
PROMOTION
ADVERTISING POLICY Information is provided to various persons through advertising.
Customers. Users. General Public or neutral persons. People who are related with the economic progress of the company
Public relation Department and sales co ordination Department of Bokaro Steel Plant looks after the advertising policy of Bokaro Steel Plant.
ANALYSIS OF DATA
Use of Iron and steel in your life ----------Extremely Important Very Important Somewhat important Not very Important Not at all Important.
Business with BSL ---------- Extremely Important Very Important Somewhat important Not very Important Not at all Important
Product quality of BSL-SAIL ---------- Excellent Very good Good Fair Poor
Price of the products are same as market price ---------Strongly disagree Disagree Neither agree nor Disagree Agree Strongly Agree
BSL-SAIL satisfy your needs and demands ----- Strongly disagree Disagree Neither agree nor Disagree Agree Strongly Agree
Data interpretation
30% of customer gives importance to price. So it shows that Indian consumers are very price sensitive. They give more importance to price over the brand. 26% give importance to brand. So price and Brand matter a lots for the costumers. And they are also want best brand in best price.
19% to product feature Service 16% and durability 9% Service is also a big factor for the customer they are less interested in the durability.
SUGGESTION