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Qu » “B gra ac, a u ha b hugh.”– wam shapar
What is Intellect about?
Intellect is an independent academic publisher whose focusis creative media and popularculture, publishing scholarly booksand journals that exemplify ourmission as publishers of originalthinking: accepting proposals andcommissioning based on the merit of ideas rather than sales. Intellect aims to provide a vital space for widening critical debate in new and emerging subject areas andcampaigns for the author ratherthan producing a book or journalto ll a gap in the market.
How does Intellect differ fromother publishers?
Intellect started in 1986 as a hobby for our founder Masoud Yazdani, while he was a lecturer in MediaComputing at Exeter University inEngland. His idea was to publishbooks in emerging subject areasthat other publishers wouldn’t take on due to the small size of themarket. The original inspirationfor setting up the company hasbecome the backbone of thecompany ethos. We have foundthat there is a real demand fromauthors and editors to get theiroriginal material published andto get their ideas out there, even if there isn’t already an establishedreadership for them.
How do you ensure theacademic quality of yourpublications?
Whilst Intellect’s vision is focusedon the author rather than thecommercial market, we maintaina rigorous vetting procedure at the beginning of production toensure that the publication is of high academic value. All our titlesmust receive a positive peer review,ensuring a high calibre of materialand ensuring that the publicationsare brought to their full potential.Our published material alsoundergoes careful copy-editing,sophisticated design and layout and comprehensive distributionand marketing strategies.
What is Intellect’s position inthe current economic climate?
Due to our unique approach, weseem to have been able to weathermany a nancial storm andgrow year by year. We place great emphasis on providing a service toour authors and editors, ensuringthat they feel fully involved andsatised with the publishingprocess. This collaborativepractice is very well received,and the company continually receives positive feedback.Intellect strives to represent theauthor authentically rather thanto appease the reader. We aim tofoster close working relationshipsbetween editorial and marketingpersonnel and authors andeditors that proves to be mutually benecial.
What is your approach tomarketing?
Intellect has a dedicatedmarketing team working withinthe company – one of Intellect’sgreatest strengths is the energy and enthusiasm all employees havetowards new ideas for marketingand better promoting ourpublishing programme. Intellect works hard on trying innovativenew strategies to market its titles,and focuses attention on how tobenet from niche angles in theindustry that other larger, andmore trade-oriented publishers,struggle to capitalize on. Inparticular, signicant energy ischannelled into raising visibility via our own print and electronicmarketing material, direct mail,e-newsletters, gaining publicity via reviews and endorsements,promotions and advertising, anda strong public prole at nationaland international conferences.
What is your view of electronicpublishing?
Electronic publishing has becomean integral part of Intellect’sstrategy. The company has beenpublishing e-books since 1999through third party distributors,and these sales have provedto contribute substantially tocompany revenue. Although we can’t imagine ever endingour paper-based publishingprogramme, in academicpublishing e-books are anincreasingly popular sideline.We have recently decided toprice all our new e-books at $15each, in an effort to make themmore accessible. We are not only committed to discoveringnew methods of making content available to potential readers,but are also keen to use new technologies and explore current trends in social networking & Web2.0 platforms.
How do you manage to publishso many new journals whenother publishers are shyingaway from new launches?
One of Intellect’s strengths isbeing able to start up new journalsswiftly and successfully. Our focuson particular subject areas makesit possible for us to easily tap intoour existing contacts within thoseacademic communities. However,the real key to the success of our journals is the work of ourdedicated editors. A good editor isalso a good leader, who not only has academic vision but also theskills, abilities and attributes toencourage, inspire and empowerthe wider community that benets from a journal. Startingfrom the editorial team, then theboards, subscribers and the wideracademic community, a truly successful editor can enthuse andharness the potential of this group,maybe even change its direction.Our partnership with journaleditors who are passionate about their journal is essential, and weinvest a lot of time and energy inensuring that we have a positive,constructive relationship with eacheditor.
Who are your partners andwhat do they do for you?
Our aim is always to support ourauthors by bringing their ideas toas wide a readership as possible,and we continuously strive tond new and innovative ways of achieving this. Since 2007, ourtitles have been marketed anddistributed by the University of Chicago Press in NorthAmerica. We also have a similararrangement with the University of New South Wales Press in Australiaand New Zealand. We are also working relentlessly to ensurethat our books are made availablethrough the latest electronicdistribution methods, as well asthrough the more conventionalroutes. We are working closely with several e-book distributorsincluding NetLibrary, Ebrary andMyiLibrary, as well as Google Book Search and Amazon.
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‘As an editor, what I like best about Intellectis the combination of genuine concern,constructive advice, and unequivocalrespect for the editors’ ultimate choices.The people at Intellect are pros at whatthey do, which allows us as editors to focuson our job – nding the best texts.’ –Daniel Lindvall, Editor of
‘It was great to work with a company thathas a love of the subject and was ready toconsider a previously unpublished author.From the outset the staff at Intellect weresupportive through the whole process fromproong to marketing.’ – Roger Wooster,
Author of Contemporary Theatre inEducation
‘Working with Intellect is a real partnership.Their editorial staff is open, creative, andresponsive. This is the rst academicjournal I have edited, and I found theiradvice and guidance invaluable.’ –Tim Wall, Editor,
The Radio Journal
Q & A with Intellect’s Associate Publisher