Our attention is one of our most important assets. And, mostonline entrepreneurs do a shitty job of managing it.Consider this: Have you ever been really focused on somethingand had your thought process interrupted by a phone call? When the call is complete, it usually takes several minutes tore-gain the mental focus you had before the call. The averageis about 20 minutes. That’s 20 minutes of wasted time all because you picked up the phone. With most of us, we’re repeating this mistake all day. We eitherdon’t practice any control on our environment and thereforelet things interrupt us constantly… OR we actively INVITEdistraction into our days by sitting on Facebook, checking ouremail constantly, watching TV, etc. We’re in a constant stateof unrealized focus.I see parallels. Do you?Most of us are acting like drug addicts!! Facebook and ouremail are the hits we need to maintain the addiction. I couldhave sworn I saw a study at one point which said that Facebook activates the same parts of the brain as a crack hit. I wouldn’t be surprised one bit. Afraid you’re going to miss something important? Hmmm…sounds like a drug addict who is afraid of not getting his hit. Well, we know that the first step to getting off of addiction isadmitting you have a problem. So, let’s just admit it. OK? Wehave an addiction. Ultimately, it comes down to self-control. Being in the business we’re in, getting off of social media altogethermight not be very smart. Abandoning your inbox wouldn’t beeither. But, let’s not use that as an excuse to maintain ourself-defeating ways. The solution is to design routines andprocedures which will keep the bad habit from happening.BTW, I opened this blog post by saying you probably shouldn’t be reading it. It was ironic, I know… but let me make thispoint…Have you ever had the thought that going around and reading blogs about blogging was somehow useful to growing yourOWN blog? Chances are, you have. But, ask yourself… has it worked? Chances are, you already know of several things youshould be doing to grow your business. You don’t need me orany other blogger to tell you those things. And, the time youspend keeping tabs on all these blogs is just time spent NOTdoing those things to grow your business. Sure, you can getideas. But, your attention is valuable. Do you need more ideas when you already have a ton of ideas you haven’t implemented yet?I once heard Jason, from Internet Business Mastery , use aterm called “just in time learning”. It means you only learna particular thing when you need to know that thing for aspecific goal you’re working on. You’re not endlessly readingand learning. Instead, you learn with a specific outcome inmind.I know it seems self-defeating to tell you that. After all, I’m inthe business of content and I really want you to come here andread what I have to say. But, all I can say is… be in control of your attention. I’ll try to make everything I release super usefuland effective for your time, but you gotta do what you gotta do. WHAT TO DO: Sit down and sincerely re-evaluate yourrelationship with social media, your email, your TV, yourphones, etc. Can you reorganize your day to put controls onthese things? If you have a TV in your office, can you removeit? Can you turn the ringer off on your phone? Can you close your social media and email tabs in your browser? And, if youhonestly can’t keep yourself from re-opening them when youshouldn’t, then your addiction is worse than you thought. A good solution might be accountability partners where you haveto report to them what you’ve been doing.
#5 – Know Thy Outcome
It is a bit hard to set out to do some task when you don’t know what the outcome of the task is. That’s like being sent out todrive somewhere and not being told what your destination is.Not knowing the exact outcome you’re shooting for is whatleads to busy-work. It is what leads to overwhelm andconfusion. And, then we end up going after the low-hangingfruit like… Facebook. And we’re right back into the additioncircuit again (See above). Really self-defeating.“There’s nothing more overwhelm-inducing than action notguided by a known outcome.”Every single task you set out to do… you should be CRYSTALclear on exactly what the outcome is supposed to look like. And, when that outcome is gotten, STOP! Don’t sit there andtweak it. Just stop and move on.Ever gotten into the endless loop of tweaking your blog’sdesign? You set out to do one thing, then before you know it you’re sitting there screwing around with pretty much every design element there is on your site. In the world of software,they call this “feature creep”.The reason this happens is because they weren’t crystal clearon the exact outcome. The outcome was vague and that opensthe door to feature creep.If we back up and re-visit the idea of systems (See “Organize Your Efforts” above), then it should now be obvious that every single system HAS to have a clear, known and specific outcometo it. Every section of your business needs to have a clearly stated end product. Your business has to have a clearly statedend product. No matter how high or low you want to go – fromthe global view of your business all the way down to that little5 minute task you do in the morning – ALL of it needs to betoward a clearly stated and known outcome. When you don’t do this, you introduce feature creep. And youintroduce that big ball of effort I talked about earlier. There’s