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Marketing Unbound: Reorient Your Thinking Around Conversation & Community

Marketing Unbound: Reorient Your Thinking Around Conversation & Community

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Published by EBtdempsey
In the olden days, we thought about marketing as a linear process -- from awareness, to consideration, to preference to purchase. Lather, rinse, repeat. Like driving fish to the nets.

Today buyers have wrested control over the flow of information and ideas from sellers... and that fundamentally changes how you need to think about your audience, and how you need to think about reaching them.

Marketing Unbound provides a new framework for thinking about go-to-market strategy. The book acknowledges that buyers congregate in online communites -- and that vendors need to establish presence in those communities, assert their authority before those buyers, and monitor their reputation actively. Failure to do so means business failure in the post-Web 2.0 world.
In the olden days, we thought about marketing as a linear process -- from awareness, to consideration, to preference to purchase. Lather, rinse, repeat. Like driving fish to the nets.

Today buyers have wrested control over the flow of information and ideas from sellers... and that fundamentally changes how you need to think about your audience, and how you need to think about reaching them.

Marketing Unbound provides a new framework for thinking about go-to-market strategy. The book acknowledges that buyers congregate in online communites -- and that vendors need to establish presence in those communities, assert their authority before those buyers, and monitor their reputation actively. Failure to do so means business failure in the post-Web 2.0 world.

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Published by: EBtdempsey on Aug 13, 2009
Copyright:Attribution Non-commercial

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06/15/2010

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