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Table of Contents
Introduction page 3
Chapter 1:
The Building Blocks page 11
Chapter 2:
The “Secret” to Small Business Success page 14
Chapter 3:
Supercharge Your Website page 17
Chapter 4:
Fill the Funnel page 22
Chapter 5:
Convert Your Funnel page 26
Chapter 6:
Win Lifelong Customers page 31
Chapter 7:
Flip Your Funnel page 35
Chapter 8:
Sell Stuff Online page 39
Chapter 9:
Collect the Cash page 43
Chapter 10:
Grow Through Partners page 47
Chapter 11:
Measure and Tweak page 51
Conclusion:
Time to Get Started page 56 
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© 2008 Infusionsoft
3 • THE EDGE OF SUCCESS- 9 Building Blocks to Double Your Sales
Introduction
 Sitting on the Edge of Success
Let me ask you something. Do you ever feel as if you are sitting on the edge of greatness? As if 
there is something holding you back from being the phenomenal business owner you are capable
of being? You read all the books about owning and operating a company. You listen to all the sto-
ries about small businesses becoming big businesses. You might know people who are living thelife you set out to live yourself, but you just can’t quite get there. You feel as if your business is just waiting to explode. If only you could do something to make that leap from being the over
-
whelmed business owner to the unbelievably successful entrepreneur.
Well, this book will provide you with the knowledge you need to reach newheights. This book is for those small business owners that have been work-ing to grow their companies and feel as if they are sitting on the edge ofsuccess. This book is going to give you the strategies you need to double your sales.
But, these strategies have not come easily. The success secrets I’m going to share with you havebeen the result of years of struggle.
“I Have Pain!” The Infusionsoft Story
One day, my custom software company (eNovasys at the time) received an interesting phonecall. It was Friday afternoon and my partners and I were anticipating our weekend break. We’dordered pizza, and it had just arrived when the phone rang. Well, the last thing we wanted to dowas talk to anyone. Nevertheless, I decided to pick up the phone.No sooner had I rattled off my greeting, than the man on the other end shouted,
“I have PAIN
!
Can you help me?” Then he paused.
Well, my mind was reeling with concerns. Was this a prank? Did this guy even know what number he had dialed? What was I supposed to do aboutsomeone’s pain? Shouldn’t he call a doctor?
Eventually, (after a 90-minute conversation) I got to the root of this man’s problem. What thisman, Reed Hoisington, wanted was a software program that would more effectively manage his
 I  H a ve  P a i n
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