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C
LASS
C
ONTENT
➢
Why is Employee Communication So Important?
➢
Difference Between Internal/External Publics
➢
Publics at the Jay Group
➢
Publics Wheel Exercise
➢
Dealing with the Employee Public
➢
Five Principles of “Getting Through”
➢
Six Criteria for a Better Place to Work
➢
Credibility: The Key
➢
S-H-O-C the Troops
➢
Employee Communication Tactics
 
W
HY
I
S
E
MPLOYEE
C
OMMUNICATION
S
O
I
MPORTANT?
➢
In today’s ever-changing world of business, employee communications aregrowing in importance.
~60% of corporate CEOs reported spendingmore time communicating with employees. Why is this so important?
➢
First of all, the
large numbers of downsizings and layoffs
has taken itstoll on employee loyalty. Employees are more hardened to the
realities of a job market dominated by technical change that reduces humanlabor. Employees realize that, in today’s climate, EVERY EMPLOYEE ISEXPENDABLE, and there is no such thing as “lifetime employment.”
➢
 There is a widening gap between the pay of senior officers and commonworkers. In 2004, the average CEO pay to worker pay ratio was 431-to-1.
➢
 There is a move toward globalization. When coupled with the advancement of technology, organizations have become more aware of the importance of communicating the opportunities and benefits that will enhance loyalty andsupport among worldwide staffs.
➢
Finally, the bottom line:
Research indicates that companies thatcommunicate effectively with their workers financially outperformthose who don’t.
One study found that companies with the most effectiveinternal communications programs returned 57 percent more to theirshareholders than companies with the least effective programs.
 
D
IFFERENCE
B
ETWEEN
I
NTERNAL/
E
XTERNAL
P
UBLICS
➢
Businesses deal with many publics, both internally and externally. Thisexercise will help to distinguish between the two types of publics, as well ashighlight the importance of both.
➢
External Publics are publics outside of the organization.
Believe it ornot, there are MANY different types of publics…not just the “general” publicthat everyone talks about! These include publics like:
Local Government
News Media
Educators
Suppliers
Customers
➢
Internal Publics
(the publics we are focusing on in this course)
are publicswithin an organization.
These include publics like:
Supervisors
Board of Directors
Clerks
Managers
➢
Both types of publics are of equal importance, and one cannot functionwithout the other. We are going to learn how to organize publics, and then wewill name the publics here at the Jay Group.
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