Campaign Themes and Key Messages

This campaign will emphasize the role Celebrate Life Christian Church will play in itsnew attendees’ lives, through the slogan “Growing and Giving Together.” Thecampaign will reflect the role that CLCC plays as a neighbor within its community,through community service projects and a children’s ministry to serve all children. This campaign will also emphasize CLCC’s contemporary flair, which will appeal tothe 18-29-year-old demographic that they hope to tap into. By offering programslike the bus ministry to local colleges and universities, as well as programs such ascasual dinners, sports leagues, and joining forces with campus ministries, CLCC willbe able to generate interest in the church, and build relationships with those youngpeople who are looking for guidance in spiritual growth.Saturday Night Fever, Page 2of 8Celebrate Life Christian Church Campaign

Goal #1: To increase overall attendance at Celebrate Life Christian Churchby 25% by October 31, 2009.

Objective 1: To increase attendance at non-service church events by 4% per month.Message strategy A: Wall calendar (see sample A) Tactic 1: Design a prominently displayed calendar for each month.(Décor for the calendar can change monthly to match the season,holidays, etc.) Designate a person to update the calendar weekly.

Tactic Evaluation: Measure attendance at each event.

Message strategy B: Advertisements in local papers Tactic 1: Run an ad once monthly on Saturday in the Religion section of the

Lancaster New Era/Intelligencer Journal

, listing monthly activities.Have interested parties call/email the church office before attendingevents.

Tactic Evaluation: Measure number of phone calls/emails received.

Tactic 2: Run an ad each week in a different campus newspaper, listingweekly activities. Have interested parties call/email the church officebefore attending events.

Tactic Evaluation: Measure number of phone calls/emails received.

Objective 2: To increase visitors’ returns by 2% per month.Message strategy A: Growing Tree (see sample B) Tactic 1: Hand out a leaf to all visitors in the welcome kit – add a tallyfor each week of attendance (remove “dead” leaves after noattendance for three weeks). Youth maintain the tree.

Tactic Evaluation: Monitor attendance weekly.

Message strategy B: Community Service Tactic 1: When 10 visitors attend for four weeks successfully, they,along with existing church partners, will complete an act of communityservice.

Tactic Evaluation: Monitor attendance at events.

Message strategy C: Events for family and friends Tactic 1: Devotional Dinners and Bible Study Brunch - Once a month,the congregation will hold a potluck dinner in place of the Saturdaynight service. Each existing church partner will be encouraged to inviteas many of their family and friends as possible. Pastor Steve willdeliver a devotional – not a true sermon – and the atmosphere will bemuch more informal than an actual service. The main purpose of theseevents will be fellowship. The same will be done for one 10:30 AMservice a month.

Tactic Evaluation: Monitor attendance by month; compare to regular serviceattendance.

Celebrate Life Christian Church CampaignSaturday Night Fever, Page 3of 8

Goal #2: To increase community awareness and interest in Celebrate LifeCommunity Church.

Objective 1: To reach the greater Christian community through different mediachannels.Message strategy A: Radio broadcasts and Web casts Tactic 1: Have Pastor Steve host a guest spot on a local Christian radiostation once every three months, such as WJTL. This should be done ateither morning or evening rush hour, so he will have the peak listeningtimes. In turn, the church will play WJTL before services.

Tactic Evaluation: Monitor audience size – have visitors to the churchoffer feedback that indicates they heard about the church on the radio.

Tactic 2: Film services and post to You Tube once a month. Offer linkfrom CLCC’s current website, so that someone that may have missed aservice can see the sermon, or a newcomer can see a sample sermon.

Tactic Evaluation: Monitor hits on You Tube videos.

Objective 2: To distribute outreach materials to the greater community.Message strategy A: Mailings Tactic 1: Send out postcards (see Sample C) to local neighborhoods ona bi-monthly basis. Include featured events, as well as information onservice times and the website address.

Tactic Evaluation: Have guests offer feedback that they heard about CLCC from postcards.

Tactic 2: Send out a quarterly newsletter (see Sample D), withinformation about events that have taken place, events that will takeplace, and interesting articles.

Tactic Evaluation: Have guests offer feedback that they heard about CLCC from the newsletter.

Message strategy B: Outreach to kids Tactic 1: Hold a week-long day camp open to any child in the greaterLancaster community. Each parent or guardian will pay a fee, andchurch partners can sponsor a child, so it is possible for any child toattend. At the end of the week, invite all parents and guardians toattend a program put on by the children.

Tactic Evaluation: Measure attendance of children, as well as parents’ attendance at the program. Encourage parents to keep coming back.