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Post Graduate Diploma Course in Marketing Management (PGDMM) from MIT Pune
Introduction
Marketing management is a business discipline focused on the practical application of marketing techniques and themanagement of a firm's marketing resources and activities. Marketing managers are often responsible for influencingthe level, timing, and composition of customer demand in a manner that will achieve the company's objectives.Marketing management therefore encompasses a wide variety of functions and activities, although the marketingdepartment itself may be responsible for only a subset of these. Effective marketing strategies play the keyrole in thesuccess and growth of any organisation.
Potential Careers
Industry has a great demand of Marketing Managers in today's competitive world. This course will help opening doorsof opportunities in a wide range of industries like Banking, Co-operative Credit Organisations, Insurance & InvestmentCompanies, Manufacturing industries, Automotives, Information Technology firms, Pharmaceutical Companies,Telecommunications Companies, Oil, Gas and Petrochemical Companies, all Government and Semi-Governmentorganizations, etc.
Semester I
 109 Marketing Management102 Leadership and Organisational Behavior 103 Communication113 Management Information Systems111 Entrepreneurship
Semester II
 115 International Marketing116 Advertising and Sales Promotion117 Product and Brand Management118 Industrial Marketing119 Financial Services Marketing
Fee Structure –For Indian Resident:
Total Fees Rs. 17000/- (Inclusive of 
Prospectus Fee, Registration Fee and
Course Fee
)
For NRI / Foreign Resident:USD
1700/- (Inclusive of 
Prospectus Fee, Registration Fee and
CourseFee
)
Exam Fee Per Attempt:
Exam fees per subject per attempt Rs. 200 / US $ 50 has to be paid by D.D at the time of Examination. For Subsequent attempts the exam fees will be Rs. 200 per subject / US $ 50 Payable at the time of examination. TotalFees to be paid in
full at the time of admission
in the form of Demand Draft drawn in favour of 
 
"MIT Schoolof Distance Education"
 
Payable at
 
Pune
.
Duration:
One Year.
Validity of Registration:
Two Years.
Eligibility:
Any Graduate or Diploma holder with three years of experience.
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