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Writing for Social Media

Writing for Social Media

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Published by Markus64
Notes for a guest lecture in writing for social media, Centennial College in Toronto, November 2013. Covering best practices, platforms, leaders in the field and more.
Notes for a guest lecture in writing for social media, Centennial College in Toronto, November 2013. Covering best practices, platforms, leaders in the field and more.

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Published by: Markus64 on Nov 21, 2013
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Writing for Social Media - Mark Farmer
Nov 12, 2013 - lecture notes
 Centennial College
What‟s your voice? Here are some of my favourites.
 
 
Twitter
 The experts: Mathew Ingram (@mathewi) & Mitch Joel (@mitchjoel)
 The social butterfly: Katia Millar (@KatiaMillar)
 The content curator: Mark Evans (@markevans)
 The community builder: Stratford Festival (@stratfest)
 The marketing expert: Ann Handley (@marketingprofs)
 The activist: Robert Egger (@robertegger)
 
Facebook
 The community builder: facebook.com/TheatrePasseMuraille
 The content curator: facebook.com/theglobeandmail
 The content curator/expert: facebook.com/royalontariomuseum
 
LinkedIn
 is much more about curation than writing, but here are a few to think about (some repetition from FB):
 Mitch Joel: linkedin.com/profile/view?id=23540
 Mark Evans: linkedin.com/profile/view?id=394872
 Caroline Van: linkedin.com/profile/view?id=23719899
 Karim Kanji: linkedin.com/profile/view?id=10566987  Also, Gary Vaynerchuk (approach at your own risk - just Google the name). What do these people do well?
 Know their audience
 
They‟ve chosen a segment to go after. And, mainly, they stick with it.
 
 
Know their material: they‟re subject
-matter experts.
 Regular posting. No huge gaps.
 
They‟re more or less unique.
 Nobody is really going to confuse them with anyone else.
 Have an identifiable personality.
 Interesting.
 Have a rapport with their audience.
 Listen & respond.
 
 What kind of content gets attention
 What are you writing for? (Why?)
 Drive traffic to a website?
 
“Raise awareness”?
 
 Increase page likes?
 Just to demonstrate activity?
 Demonstrate thought leadership?
 Promote a product?
 Who are you writing for?
 Age
 Location
 Gender
 Interests
 Etc.
 Go deeper:
 
What‟s on their mind?
 
 What are they talking about?
 What are they looking for?
 What problems do they have?  A few important considerations:
 Brevity is the soul of wit (Thank you, Mr. Shakespeare).
 
You‟re not nearly as deep o
r fascinating as you think you are.
 None of us are.
 Remember the power of graphics
 Media and the written word are no longer separate and divisible.
 
They‟re one and the same.
 

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