3
One planet
Today
Five planets
Future, 20xx
Today we are faced with a fundamental challenge
–
improving thestandard of living for billions of people, with limited resources
20%80%Resources20%80%# People
7 bn.100(indexed)
98%Resources# People
7 bn. + X500
•
Developing countriesstrive to increasestandard of living
•
Current systemsreach their limits inour lifetime
•
Sharply rising pricesindicate fiercecompetition ofresources
•
Strains on businessoperating models
90%10%
Source:A.T. Kearney, External Research