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Introducing New Coke

Introducing New Coke

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Published by gyal

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Published by: gyal on Aug 15, 2009
Copyright:Attribution Non-commercial

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05/09/2013

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INTRODUCING NEW COKE
Group A3Anoop Zachariah(08927877)Mukul Kejriwal (08927879)L. Gyalpo (08927892)Ravi Teja (08927883)Sidarth Mehta (08927818)Udayan Nagdeote(08927893)
 
CASE DESCRIPTION
Evolution of Coca Cola
Early Brand building measures
Pespsi Challenge
Process of Introducing New Coke
Reintroduction of 
Coke Classic
 
ABOUT COCA COLA
Invented by the pharmacist John StythPemberton in Atlanta in 1885
Beverage initially envisaged as a headacheremedy
Propriership transferred to another pharmacistfor a sum of $2300
Coca Cola company started in 1892 when thebeverage was repositioned as a refreshmentrather than a therauptic medicine

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