The Definition of Brand Name is the a name sign, symbol, design or a combo of these intended toidentify the goods or services f one seller or group of sellers and to differentiate them. CFC however holds no brand power, as it is not an international product. It can be said that it is a locally branded andis quite famous in its local areas.
The definition of Packaging is the activities of designing and producing the container of the product bywhich it is served to their customers. CFC’s packaging is just as simple as its design with no extra-addedaccessories. They have specially made boxes in which they serve they serve their customers their desired products.
The size of the product is relatively linked with the marketing of the product. The size has to be accustomedwith the income level and the size of the customers themselves. For Example if the Customers has a healthyappetite and is with their family they would order large. While Alone he would order regular. Thus CFC has produced their product size as regular and large.
The definition of Services is the benefit or the product that the producer can offer to its customer that isintangible.CFC offers a wide variety of services. They offer exceptional service to customers with their maintenancewith its high quality of food. It has recently started taking home orders and now caters at parties andmeetings for the convenience of their customers.
2. Price of CFCA) List Price
The definition of Price list is that the amount of money changed for a group of product or services thatconsumers exchange for the benefit of having that group of product or services. Like any other fast foodshop, CFC also has an organized price list for their customers.
The definition of discounts means a straight reduction in price on purchases. CFC does not offer directdiscounts on its products yet it has the offer of combos or meals. They have Family Boxes and ChickenBoxes which offer more products but within a smaller price range. For e.g. Buying a burger coke and frieswould cost a person tK 200 altogether but buying a meal, they can get all these together at the price of tk 180 only. Therefore there is reduction in price.
The definition of allowances means promotional money paid by the manufactures to retailers in return for agreement to feature the manufacture products. CFC however has no current allowance offers.
d) Payment Period