Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Buy Now $5.99
Standard view
Full view
of .
Look up keyword
Like this
1Activity
P. 1
Marketing Communications

Marketing Communications

Ratings: (0)|Views: 34|Likes:
Published by Berlin A. Asong
The presentation begins with an example (Evian), of integrated marketing communications. It then emphasizes the role of promotion in effective marketing. An effective promotional campaign requires the marketer identifying the promotional objectives to achieve, a deep understanding of the target audience and promotional mix elements.
The presentation begins with an example (Evian), of integrated marketing communications. It then emphasizes the role of promotion in effective marketing. An effective promotional campaign requires the marketer identifying the promotional objectives to achieve, a deep understanding of the target audience and promotional mix elements.

More info:

Categories:Types, Presentations
Published by: Berlin A. Asong on Nov 24, 2013
Copyright:Traditional Copyright: All rights reserved
List Price: $5.99 Buy Now

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
See more
See less

06/18/2014

$5.99

USD

pdf

You're Reading a Free Preview
Pages 6 to 51 are not shown in this preview.

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->