Thus, while the employee faces the dilemma of managingwork obligations and personal/ family responsibilities; theemployer may be challenged by the creation of a supportivecompany culture which enables employees focus on their jobs while at work without jeopardizing the time required tohandle personal/ family concerns.According to Jim Bird, a researcher on the subject;” work lifebalance does not mean an equal balance (i.e. trying toschedule an equal number of hours for each of ourprofessional and personal activities, it is more defined by“who you are!, your values and priorities” Your bestindividual work life balance will vary over time; often on adaily basis. The right balance for you today will probably bedifferent for you tomorrow. The right balance for you whenyou are single will be different when you get married, andeven more different when you start having children andtaking care of the elderly. Bird said it so well when he said,“there is no perfect, one-size fits all balance you should bestriving for”. Life is more or less a balancing act, with you inconstant search of a moving fulcrum.Executive Coach, David Zelman said, “Balance per se isn’t agoal. It is an afterthought, a way of describing an outcome.Seeking balance is futile because it’s an intangible and, so,impossible to measure. Better to set concrete objectives inareas important to you and plan concrete paths to each goal. Take your life for what it is – a rich and varied story definedby ever – changing circumstances and priorities (life is not just the passing of time but is a collection of experiences).Zelman advises considering life and career as a portfolio. Ineach chapter, we have different responsibilities andpriorities: children, home, travel, aging relatives. We all facea corresponding variety of roles and opportunities on the job:a big project, moving up the managerial hierarchy, a topleadership role etc. Balance then becomes a lifelong quest –balancing among chapters rather than within each chapter.