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Knowledge,
 
value
 
and
 
the
 
Celtic
 
Tiger.
 
Brendon
 
Wilkins
 
Paper
 
presented
 
to
 
WAC
 
06,
 
Dublin,
 
2008.
 
 Abstract 
 
The
 
buoyant 
 
Irish
 
economy 
 
has
 
stimulated 
 
an
 
unprecedented 
 
boom
 
in
 
commercial 
 
sector 
 
archaeology.
 
The
 
scale
 
of 
 
this
 
work 
 
has
 
challenged 
 
accepted 
 
understanding
 
of 
 
regional 
 
archaeological 
 
sequences
 
with
 
the
 
discovery 
 
of 
 
new 
 
and 
 
entirely 
 
unexpected 
 
archaeology.
 
 A
 
strong
 
legal 
 
 framework 
 
underpins
 
a
 
methodology 
 
of 
 
total 
 
archaeology,
 
a
 
contrast 
 
with
 
 policy 
 
in
 
the
 
UK 
 
where
 
the
 
mitigation
 
of 
 
construction
 
impact 
 
is
 
controlled 
 
through
 
 planning
 
 guidance,
 
and 
 
a
 
 problem
-
orientated 
 
methodology 
 
of 
 
sample
 
excavation
 
is
 
 practiced.
 
Increased 
 
quantity 
 
entails
 
increased 
 
cost,
 
and 
 
 given
 
that 
 
this
 
work 
 
is
 
undertaken
 
in
 
the
 
 public
 
interest 
 
the
 
question
 
must 
 
be
 
asked:
 
does
 
a
 
bigger 
 
sample
 
automatically 
 
lead 
 
to
 
better 
 
results? 
 
This
 
 paper 
 
seeks
 
ways
 
to
 
realise
 
the
 
knowledge
 
 potential 
 
of 
 
that 
 
data,
 
a
 
quality 
 
that’s
 
not 
 
necessarily 
 
a
 
 factor 
 
of 
 
quantity.
 
Introduction
 
You know the scene in
Back 
 
to
 
the
 
Future
, just after Marty McFly wakes up dazed toa new and improved 1985. Old Doc brown, fresh from his foray into 2015, skids theDe Lorean to a halt, jumps out frantically and grabs Marty and his high schoolsweetheart Jennifer. Piling them in the back of the time machine, he stuffs a fewpotato peelings and an old beer can in the ‘Mr Fusion Gigawat maker’, then revs upto 88 miles an hour. Realising that there’s not enough road left for the flux capacitorto work its magic, Marty screams at the windscreen, but Doc Brown fixes him withhis beady eye and shouts:“Where we’re going, we don’t need roads!”Well, I was talking recently to Dr Jonathan Foyle, Chief Executive of the WorldMonuments Fund, and that’s precisely what he said to me. OK, he didn’t use thoseexact words in that exact order. But he did talk about oil being in terminal decline.He talked about alternative forms of transport in terms of social benefit, that roadbuilding as a first choice solution would locks us into an outmoded transport infrastructure, popular in the developed world in the later half of the 20
th
century,but one that developed countries now needed to move away from.We were both speaking at a conference at the British Museum and I’d beenpresenting a paper on the existential poet Donald Rumsfeld’s contribution tolandscape archaeology. I was talking about how development‐led archaeology, andin particular the Irish road‐building programme, is a fantastic opportunity to findnot just our known knowns, or our known unknowns, but also the unknownunknowns we didn’t know we didn’t know. My point was that infrastructure
 
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archaeology is challenging our accepted understanding and fleshing out regionalsequences in Ireland in a way that was unthinkable 10 years ago. As much as Ipushed the point to Dr Foyle, he wouldn’t accept it, particularly in relation to theconstruction of the M3 in the Tara environs. In fact in an interview with theObserver a few weeks later, in response to Seamus Heaney’s criticism of modern dayIreland’s pursuit of the secular above the sacred, Dr Foyle went further, and said theconstruction of the M3 was equivalent to the state‐backed destruction of theBamiyan Buddhas in Afghanistan. Strong words, but that one made me laugh – just the thought that Headland could all be a front, and I might actually be employed byTaliban Archaeology Services. TBAS.For those of us working at the ‘coal face’ of Irish archaeology these comments aredisheartening, but not unusual. Development‐led archaeology has come under firefrom both within and without the discipline in a way it never did when practiced asa purely academic activity. With regular headlines like this, many visitors to Irelandhere today could be forgiven for thinking that Irish archaeology is dominated byhigh profile controversies such as Tara, Carrickmines or Woodstown. I’ve always felt that the media storm is actually a sideshow, and the real story one of a seismic shift in our archaeological understanding. But perhaps the reason I don’t see eye to eyewith Dr Foyle is because while I’m justifying work in terms of its archaeologicalsignificance, he’s talking about archaeological value, about why we are choosing toexcavate in the first place. It’s a fair point. Can the significance of the archaeologicalmaterial – of this new resource ‐ be balanced against the social, political andeconomic arguments for development? More of this later.In this short contribution, I’d like to assess how these issues connect to work on theground, how these weighty arguments might be operationalised as strategies in thefield, reflecting on my own experience working at all levels in both Britain andIreland.
Two
 
Cultures
 
At the beginning of last year Richard Bradley presented an influential paper to ameeting of the Society of Antiquaries in London called
‘Bridging
 
the
 
Two
 
Cultures
 
 
Commercial 
 
 Archaeology 
 
 And 
 
The
 
Study 
 
of 
 
Prehistoric
 
Britain’ 
.His premise was straightforward: in Britain and similarly in Ireland, there are twodifferent cultures of archaeology. On the one hand we have academic archaeology,committed to research and the pursuit of knowledge, and on the other hand we havecommercial archaeology, devoted to the ‘preservation by record’ of archaeologicalremains threatened with destruction. These two archaeologies are undertaken bydifferent people, paid for by different sponsors, and the results disseminated indifferent ways.
 
3
He sees these differences as being rooted in rationalist and empiricist philosophicaltraditions, positions held firmly by archaeologists who now talk the language of ‘audit culture.’ It’s a good analysis, but he’s not the first to highlight the perceiveddifferences between ‘Rescue’ and ‘Research’ archaeology. In the 60’s Alfred Kidderonce remarked that there were two types of archaeologist: those with hairy backs,and those with hairy chins, and he wasn’t just talking about the women. With that inmind I’ve often wondered what side I’m on. The hairy chin side, or the hairybackside.In symmetry with Bradley’s recent paper outlining the problems associated withcommercial archaeology, both the
Royal 
 
Irish
 
 Academy 
and
The
 
Heritage
 
Council 
 have recently published detailed analyses of commercial issues in relation to what has been called ‘Celtic Tiger’ archaeology. Starting in the 1980’s and particularlyfrom the later part of the 1990’s, we saw a massive growth in commercial sectorarchaeology fuelled by intensive infrastructural development. The growth can betacked in the rise of excavation licenses, as well as the amount of archaeologistsemployed in the commercial sector.The main problem in Ireland is seen to stem from a lack of cohesion and inter‐institutional collaboration between contracting archaeology companies undertakingfieldwork and university based archaeologists involved in research. A result of this‘disconnectivity’ is that development‐led archaeology is undertaken purely tofacilitate infrastructural projects and the vast amount of sites excavated remainunpublished. In response to this criticism from within and without the discipline,the new Minister for the Environment, Mr John Gormley TD, has recently announceda wide reaching review of the archaeological policy and practice in Ireland, andappointed an expert committee with international representation to steer thereview and development of new legislation.
Resource
 
management 
 
and
 
knowledge
 
generation
 
While many disagree the finer points of how policy should be implemented, allwould agree that the reason we are undertaking this review is to achieve quality andbest practice according to internationally agreed standards. But the emphasis hasbeen on generating a quality product (such as publication) without consideringquality as process (or how this product might be realized by our excavationstrategies). This is an important distinction, because in commercial sectorarchaeology a quality archaeological product (generating new, secure knowledge of the past) is not necessarily the same thing as quality management of archaeology(managing a program of archaeological work within time and budget).The archaeology‐as‐service model rests on the assumption that the materialremains of the past are a ‘non‐renewable resource’. The consequence has been toorientate the commercial sector around the preservation of archaeological remains(either
in
 
situ
or by record). Interpretive decisions can then be delayed to a later

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