Copyright 2009 Key Point Marketing Consultants, LLC
Social Media Marketing PlanSample Plan with SWOT Analysis
This document offers some suggestions on how to evaluate and include social media in your marketing plan.
Build awareness and reputation of Company XYZ to identify new business prospects. Establish ourselves as experts in our industry. Reinforce and maintain our brand integrity in all social media communications.
Example: Our target audience is start up small businesses in the US seeking motivation and advice.
Develop company blog via wordpress
Build Twitter, Linked in and Face Book Profile; Create a YouTube video on our specialty
Example: List your customers segments: Start-Up Businesses, Established Businesses geographics
State the theme of messages you will share i.e. Free tips and strategies for small businesses.
Evaluate your competition’s social media marketing plan and communications strategy. Develop your strategy to improve upon your competitor and differentiate your company. Identify a niche.
Example: Our target audience is start up small businesses seeking motivation and advice