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MKT640 IP week 1

MKT640 IP week 1

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Published by Brenda Anderson
As a participant in
the AIBC, you will have an opportunity to become a published writer at the
end of the conference. AIU hosts a marketing publication, “The
Marketing Scene,” which provides
a platform for professionals and consumers to discuss new ways of marketing,
the effectiveness of advertising trends, specific ad campaigns and the impact
this information has on our society.” It provides a good starting point for
this assignment. Some of the stories talk about the marketing of new products
or the revitalization of existing ones.



Specialized Research using the Library’s Full-Text ARTICLES
Databases



Marketers must learn
to do solid research in support of upcoming projects. The Unit 1 IP is a
research paper and should address the following:


1.What challenges does a company face when
developing new products in the global economy? Describe selected challenges
using examples of at least 3 product/service launches. Resources MUST include
articles from the library’s full-text databases.
2.After having discussed the challenges of new
product launches, how has technology assisted in the effort? Report on at
least 3 situations in which technology supports the marketing effort.
Resources MUST include articles from the library’s full-text databases.
3.Legal and ethical implications loom large in
today’s business environment. Describe selected challenges using examples of
at least 3 legal/ethical faux pas in marketing that hit the media. The
Marketing Scene devotes a section to Controversy in Ads, which may give you some ideas for your research. Resources
MUST include articles from the library’s full-text databases.

The assignment
requires the use of ARTICLES from the library’s full-text databases. Articles
are found in periodicals. These are not to be confused with eBooks or
Reference Books. The most popular databases in marketing are: ABI Inform
Global, Academic Search Premier, and Business Source Premier.



Your report MUST
include a reference list. All research should be cited in the body of the
paper. In-text citations and corresponding references should be included in
your paper. For more information on APA, please visit the APA Lab. The paper
should be written in third person; this means words like “I”, “we”, and “you”
are not appropriate. The use of direct quotes is discouraged, but may be used
sparingly in appropriate situations.



Your assignment should
contain a cover page, an abstract page and a reference page in addition to
the body. The body of the paper should be 5-6 pages in length – starting with
a brief one paragraph introduction and ending with a short conclusion. The
entire submission will be 8-9 pages in length.
As a participant in
the AIBC, you will have an opportunity to become a published writer at the
end of the conference. AIU hosts a marketing publication, “The
Marketing Scene,” which provides
a platform for professionals and consumers to discuss new ways of marketing,
the effectiveness of advertising trends, specific ad campaigns and the impact
this information has on our society.” It provides a good starting point for
this assignment. Some of the stories talk about the marketing of new products
or the revitalization of existing ones.



Specialized Research using the Library’s Full-Text ARTICLES
Databases



Marketers must learn
to do solid research in support of upcoming projects. The Unit 1 IP is a
research paper and should address the following:


1.What challenges does a company face when
developing new products in the global economy? Describe selected challenges
using examples of at least 3 product/service launches. Resources MUST include
articles from the library’s full-text databases.
2.After having discussed the challenges of new
product launches, how has technology assisted in the effort? Report on at
least 3 situations in which technology supports the marketing effort.
Resources MUST include articles from the library’s full-text databases.
3.Legal and ethical implications loom large in
today’s business environment. Describe selected challenges using examples of
at least 3 legal/ethical faux pas in marketing that hit the media. The
Marketing Scene devotes a section to Controversy in Ads, which may give you some ideas for your research. Resources
MUST include articles from the library’s full-text databases.

The assignment
requires the use of ARTICLES from the library’s full-text databases. Articles
are found in periodicals. These are not to be confused with eBooks or
Reference Books. The most popular databases in marketing are: ABI Inform
Global, Academic Search Premier, and Business Source Premier.



Your report MUST
include a reference list. All research should be cited in the body of the
paper. In-text citations and corresponding references should be included in
your paper. For more information on APA, please visit the APA Lab. The paper
should be written in third person; this means words like “I”, “we”, and “you”
are not appropriate. The use of direct quotes is discouraged, but may be used
sparingly in appropriate situations.



Your assignment should
contain a cover page, an abstract page and a reference page in addition to
the body. The body of the paper should be 5-6 pages in length – starting with
a brief one paragraph introduction and ending with a short conclusion. The
entire submission will be 8-9 pages in length.

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Published by: Brenda Anderson on Nov 26, 2013
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