////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////

READING ROOM

AROUND THE INSTITUTE

By the Book
This fall, the Alma and Joseph Gildenhorn Book Series continued to bring top authors to the Institutes Washington, DC, office. From an entrepreneur sharing the secrets of sweet (-tea) success to a journalist offering a new perspective on the JFK assassination, heres who dropped in this season.

Book

Mission in a Bottle: The Honest Guide to Doing Business Differently and Succeeding (Crown Business) Seth Goldman and Barry Nalebuff

Forty Chances: Finding Hope in a Hungry World (Simon & Schuster)

The Accidental Victim: JFK, Lee Harvey Oswald, and the Real Target in Dallas (Zola Books)

Author

Howard G. Buffett with Howard W. Buffett Philanthropist, farmer, businessman, and executive director of Howard G. Buffett Foundation, and his 29-year-old son, an advocate Forty Chances follows Buffetts mission to ensure food security around the world, using $3 billion in 40 years. Embracing the 40 Chances mindset means that we must get outside of our comfort zones, that we have to break down barriers set up by others, and that we cannot always accept the status quo when its simply not working.

James Reston Jr.

About the Author

President and CEO of Honest Tea

Author, journalist, and senior scholar at the Woodrow Wilson International Center for Scholars

About the Book

A graphic treatment of a story portraying Goldman redefining success as a mission-driven innovator

Reston theorizes that President Kennedy was not the actual target in his shooting 50 years ago.

Insights and Ideas

When Coke invested, we were buying about 800,000 lbs. of organic ingredients and this year well buy over 5 million lbs. of organic ingredients. So, were really starting to drive change both in the American diet and in the countries we source from.

With such barely formed ideas, such grandiosity, such determined independence, Oswald was scarcely a good prospect to be recruited as an assassin by a foreign state or by the Mafia.

Winter 2013/2014

THE ASPEN IDEA

15