Description

The 2002 edition of an annual email marketing metrics guide, originally produced for MarketingSherpa by Intermarket Group. Based in part on a survey by Sherpa of 1,600+ marketers, includes data on email marketing activity, opt-in email list building, email marketing to house lists, third party email lists and email newsletter sponsorships. Also includes aggregated data from a variety of analyst and market research firms on who uses email and email user attitudes/activities.