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Email Marketing Metrics Guide: Data for marketers on email use & the activities and plans of mailers

The 2002 edition of an annual email marketing metrics guide, originally produced for MarketingSherpa by Intermarket Group. Based in part on a survey by Sherpa of 1,600+ marketers, includes data on email marketing activity, opt-in email list building, email marketing to house lists, third party email lists and email newsletter sponsorships. Also includes aggregated data from a variety of analyst and market research firms on who uses email and email user attitudes/activities.

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The 2002 edition of an annual email marketing metrics guide, originally produced for MarketingSherpa by Intermarket Group. Based in part on a survey by Sherpa of 1,600+ marketers, includes data on email marketing activity, opt-in email list building, email marketing to house lists, third party email lists and email newsletter sponsorships. Also includes aggregated data from a variety of analyst and market research firms on who uses email and email user attitudes/activities.

Pdf_16x16 105 Pages

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28 Jan, 2008
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