9/4/09 8:52 AMHeretic’s Foundation XI: Managing Complexity, From Plays to Performance « Clyde Fitch ReportPage 3 of 7http://www.clydefitchreport.com/?p=3824
across multiple areas, to articulate new understandings.More than any other dramatist, the works of Shakespeare offer a particularly important way of developingthose skills. One might expect that applied drama (especially applied Shakespeare) would be sought out bycorporations to develop greater skills in their workforce — and valued by city officials to promote the skillsnecessary for fiscal growth.
Applied Shakespeare as Management Tool
As Peter Brown noted in his article‘Can Shakespeare really be a useful management tool?’, mostconsultancies that have attempted to use Shakespeare’s plays for business applications have not done sovery effectively — perhaps because aspects of the model they were using were inappropriate. That,however, may be set to change. For the last couple of years, I have been part of a network of knowledgemanagement and strategy consultants; we are developing the latest dramatic and narrative approaches to theplays into new methodologies designed to increase advanced literacy, creativity, improve the management of complexity, problem-solving and cognitive flexibility.So for instance our current production, which opens on Sept. 5, of theVirgin Mary allegories inShakespeare’s plays, has been specifically designed to overturn existing assumptions and promote creativethinking and innovative questioning of established models. One way it does this is by inter-relating textsthat are not normally conjoined, and using the play itself — which, downstairs at Manhattan Theatre Source,will be a site-specific production on two alternating stages, each with parallel casts — to link them together.By borrowing modern media storytelling techniques, we are able to deconstruct the underlying thoughtstructures and assumptions across these 400-year-old plays. This exercise in applied theater will thenstimulate a process of self-reflection on the narrative structures that we all inhabit.A number of actors have already trained in this new approach — with surprisingly beneficial results. In thefall, starting with a workshop at Eastern Connecticut State University, this new approach will be offered topartner colleges, schools and companies. Seemingly, techniques of managing a complex organizationalknowledge structure are somewhat similar to the skills required to envision the dynamics between 1,200different characters across 40 different plays and to transform it into performance. In the future, perhaps,applied narrative diagnostics and dramatic simulation techniques will one day become routine as a keytraining tool for corporations struggling to comprehend the increasing complexity of the modern world.
John Hudson is a strategic consultant who specializes in new industry models and has helped createseveral telecoms and Internet companies. He has recently been consulting to a leading think tank on the future of the theater industry and is pioneering an innovative Shakespeare theory, as dramaturge to the Dark Lady Players. This fall he will be Artist in Residence at Eastern Connecticut State University. Hehas degrees in Theater and Shakespeare, in Management, and in Social Science.
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