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2.3 Managing an existing site for Get to the Top on Google

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Category:	Research > Internet & Technology
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Upload Date:	08/18/2009
Copyright:	Attribution Non-commercial
Tags:	seo by wasim seo by wasim (fewer)

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Sections

Foreword
The size of the prize
The seven-step approach
The Get to the Top on Google case study
Step 1: Phrases that pay
1.1 Proposition development
1.2 Keyword discovery
1.3 Keyword attractiveness
1.4 Keyword deployment
Step 2: Courting the crawl
2.1 How Google finds sites and pages
2.2 Setting up a new site
2.3 Managing an existing site
2.4 Site structure and navigation
Step 3: Priming your pages
Google stores information
3.1 How Google stores information
3.2 On-page optimization
3.3 Asset optimization
3.4 Manipulating snippets and SERPs
Step 4: Landing the links
4.1 How Google ranks
4.2 Off-page optimization
4.3 What’s new in Web 2.0
4.4 Avoiding penalties
Step 5: Paying for position
5.1 Match driver selection
5.2 Ad text optimization
5.3 Landing page optimization
5.4 Campaign management
Step 6: Making the Map
6.1 Language optimization
6.2 Geographical optimization
6.3 Google Maps and Google Earth
6.4 Priming for local search
Step 7: Tracking and tuning
7.1 Google Analytics
7.2 Google Webmaster Tools
7.3 Other useful tools
7.4 Tuning the campaign
Getting to the top
Seven top tips for success
Continuing your journey – the SEO Expert Forum
Index

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