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Business PlanE-Knowledge Lanka (Pvt) Ltd
“New Wave to Sri Lankan learning Community”Date – 21
st
April 2008
 
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Table of Contents
1.0 Executive Summary 2
1.1 Overview of the Market 21.2 Technical and key personnel 21.3 Financial Overview 3
2.0 Detailed Business plan
2.1 Industry Analysis
 
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2.2 The future success 52.3 Back Ground of the Business 62.4 The functional areas of the business 62.5 Sources of competitive advantage of the business 9
3.0 Marketing Plan 11
3.1 Market Analysis 11
4.0 Pricing Strategy 135.0 Advertising and promotional strategy 15
5.1 Advertising 155.1.1 Offline 155.1.2 Online 155.2 Personal selling 165.3 Predicted Media Cost 16
6.0 Service Strategy 17
6.1 Advisory services 176.2 Orientation Program 186.3 E-Learning materials 186.4 Online seminars 196.5 Advertising from institutions 19
7.0 External Market Influences 197.1 Technology and the Business 198.0 Competitors 209.0 Strategic analysis 20
9.1 SWOT for the Business 219.2 Segmentation Targeting and Positioning 21
10.0 Operational Plan 22
10.1 Daily Operations 2210.2 Location 2310.3 Management and Organization 2310.4 Personnel
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 10.5 Structure of the Organization 25
11.0 Financial Plan 26
11.1 Income and Expense forecast for 3 years 2711.2 Balance Sheet Forecast for 3 years 28
 
11.3 Cash Flow Forecast for 3 years 29
Our Team Appendix-1
 
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1.0 Executive Summary
 
The business “e-Knowledge Lanka” will help those who are interested in obtainingknowledge in Sri Lanka. The business could be based on online and offline but most of the functional areas contain online business. The web domain would bewww.eknowledge.lk.The business is totally focused on Sri Lankan Education industry. This is both free andpaid service for the students. The E-Knowledge will help Sri Lankan institutions topromote them.This business can be divided into two major areas such as education and other relatedservices through online and offline. The business consists of approximately 80% onlineand 20% offline activities.
1.1 Overview of the Market
The Sri Lankan education industry is a fast growing field. At present all are aware aboutthe value of solid education. There are institutes and individual persons who offereducation service for the people. But they fail to maintain the quality at a certain level.They only focus on making profit or money. But if the market can be studied well andprovide valuable services to the students this will bring a better prestige and help theorganization to make money as well. Also the market consists of separate players eg-tuitions, higher education institutes but the market doesn’t carry any of the players whoconcentrate at a wide range of services through virtual world. The market has a betterpotential because in future we are going to live in a virtual world. All the activities willbe undertaken through virtual life.The business strategic actions which will take the business to success are totally the effortmade on branding. Also the strategic decisions made on the following areas such asmarketing mix, segmentation targeting and positioning should be the key factors toachieve a successful business. There are web sites in Sri Lanka with good contents and
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