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If you have a website, you need to maintain it either by yourself or through aprofessional. If you are one of those who feel that there is no need for websitemaintenance, think again. Irrespective of the nature of your business you do needto make regular updates in your website. The web sites need continuousimprovement, both at overt levels and in terms of its core ideas. The websiteshould always retain the power to capture and engage the visitor. Emergencies suchas a website crash should be included in the website maintenance.Regular attention needs to be paid to the website maintenance lest it will becomeobsolete. Outdated websites give the impression of outdated services andexpertise. When credibility and consumer confidence are lost, the bottom linesuffers. When you keep refreshed relevant content at your site, it catches theattention of both the customers and the search engines.For the purpose of website maintenance you may create a calendar of variousongoing updates. Along with updates, the calendar should include not only aschedule for various updates but also the projected time frames for contentresearch, development, proofing and a final launch of required content changesCustomers want to visit your website and receive information on upcoming events,sales, new products, specials and more. Fresh content not only informs customers,it builds confidence, keeps them buying your products and/or services, and keepsthem returning to your website again and again.Some of the changes or updating required by any website is1.Simple text edits such as updates to publish event schedules such asseminars and conference appearance.2.Addition of content such as client testimonials or press release.3.Modifications of design to add a lead capture form.4.Creation of sales announcements or promotions.5.Creation and testing of forums for sales lead generation, white paperdownloads, customer support, client surveys and feedback, conversion of fileformats, Word Doc to PDF.6.Design and creation of client newsletters.7.Auditing website for browser compatibility. Periodically certain pages orsections are redesigned to improve look and feel, creation of entirely new pagesor sections, conducting usability assessments, website accessibility retrofit,reorganizing site structure for ease of future website maintenance.8.Adding new functionality such as a local search function, add analytic codesso that you can track your sites metrics.9.Add XML sitemaps and Robots.txt files and developing custom tools such as astore or dealer locator.10.Taking regular backups of the website and blog databaseSome other updates that directly impact your business and need to be updatedregularly are pricing changes, calendar changes, specials or sales, adding ordeleting or changing links, site makeovers, text content, business news andupdates, product additions and photos etc. Then, there is another category ofupdates which are new Products, new Services, sales-specials, upcoming events,
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