Journal of
Gaming &Virtual Worlds
1.1
V ol um e On eN um b er On e
ISSN 1757-191X
M e d i a & C ul t ur e
Journal ofGaming & Virtual Worlds
Volume 1 Number 1 2009
Associate Editors
Astrid Ensslin
National Institute for Excellencein the Creative IndustriesBangor UniversityCollege RoadBangor, Gwynedd LL57 2DGUnited KingdomTel: +44 (0)1248 38 3619E-mail: a.ensslin@bangor.ac.uk
Eben Muse
National Institute for Excellencein the Creative IndustriesBangor UniversityCollege RoadBangor, Gwynedd LL57 2DGUnited KingdomTel: +44 (0)1248 38 8628E-mail: e.muse@bangor.ac.uk
Reviews Editor
Matthew S. S. Johnson
Department ofEnglish Language& LiteratureSouthern Illinois UniversityEdwardsvilleEdwardsville, IL 62026United States ofAmericaTel: +1 (0)618 650 3449E-mail: matjohn@siue.edu
Editorial Assistants
Joshua BradburySonia Fizek
Bangor UniversityPrinted and bound in Great Britainby 4edge, UK.ISSN 1750–3280
Journal ofGaming
&
Virtual Worlds
is published twice per year by Intellect,
The Mill, Parnall Road, Bristol, BS16 3JG, UK. The current subscription ratesare £33 (personal) and £150 (institutional). Advertising enquiries should beaddressed to: journals@intellectbooks.com© 2009 Intellect Ltd. Authorisation to photocopy items for internal or personaluse or the internal or personal use ofspecific clients is granted by Intellect Ltd forlibraries and other users registered with the Copyright Licensing Agency (CLA) inthe UK or the Copyright Clearance Center (CCC) Transactional Reporting Servicein the USA provided that the base fee is paid directly to the relevant organisation.
The scope of
Journal ofGaming & Virtual Worlds(JGVW)
The
Journal ofGaming &Virtual Worlds
(
JGVW
) is a peer-refereed,international journal that focuses on theoretical and applied, empirical,critical, rhetorical, creative, economic, pedagogical and professionalapproaches to the study ofelectronic games across platforms and genres,as well as ludic and serious online environments such as massivelymultiplayer online role-playing games and
Second Life
TM
.
JGVW
aims at researchers and professionals working in and research-ing creative new media and entertainment software around the globe,and seeks to document, harmonize, juxtapose and critically evaluatecutting-edge market trends and technological developments, as well associocultural, political, economic and psychological concerns. It informsits readers about recent events such as conferences, and features longarticles, short papers, poster abstracts, interviews, reports and reviewsofrelevant new publications, websites, virtual environments and elec-tronic artefacts.Prospective guest editors are invited to approach the Associate Editorswith a proposal for a themed issue or series. Prospective book reviewersand publishers should approach the Reviews Editor directly.
Editorial Board
Erik Champion – Massey University Auckland, NZDavid Ciccoricco – University ofCanterbury, NZPawel Frelik – Maria Curie-Sklodowska University, Lublin, PLNigel John – Bangor University, UKHelen Kennedy – University ofthe West ofEngland, UKBrian C. Ladd – State University ofNew York, Potsdam, USAXavier Laurent – Bangor University, UKEsther MacCallum-Stewart – University ofEast London, UKMichael Nitsche – Georgia Institute ofTechnology, USA Justin Parsler – Brunel University, UKCelia Pearce – Georgia Institute ofTechnology, USA Jason Schklar – Amazon.com, USA
(or equivalent) ‘Footnote’ facility but listnotes in standard formatting at the endofthe manuscript, i.e. ensure that theyappear as endnotes, not footnotes.•Place endnote marks outside thepunctuation (
after
the comma or fullstop).
1
The note mark must be insuperscripted Arabic (1, 2, 3), notRoman (i, ii, iii).•Bibliographical references should usethe ‘Harvard system/style’ (author +year: page), e.g. (Freeman 2004: 236)inserted into the text.All references must identify an author(surname or institution name) for alldocuments, whether found in archives,newspapers, the Internet, etc. The ‘author’for a law or bill will be the legislativebody/parliament ofa country, e.g. theUnited Kingdom Parliament. The author of a news item is the journalist (his/her by-line) or the news agency, notthe newspaper.•Each Harvard-style reference should befully sourced in a list of‘Works cited’ atthe end ofthe text. Publications notmentioned in the text should not beincluded in this list, though they maybe included under a separate ‘Furtherreading’ list.•Works published by more than one or twoauthors need to be referenced in full, withall authors listed, in the bibliography(seesection titled ‘Citing a journalarticle’ below). In-text references shouldonly contain the name ofthe firstauthor, followed by ‘et al.’. Ifapublication has two authors, both namesshould be mentioned in the text andbibliography.
Citation standardsFormat for citing a book
Author surname, Initial. (year),
Title inItalics
, Place ofpublication: Publisher.For example: Freeman, D. (2004),
CreatingEmotion in Games
, Berkeley: New Riders.Beck, J. C. and Wade, M. (2004),
Got Game:How the Gamer Generation Is ReshapingBusiness Forever
, Boston, MA: HarvardBusiness School Press.Lyotard, J. F. (1979),
The PostmodernCondition: A Report on Knowledge
(trans.G. Bennington and B. Massumi),Minneapolis,MN: University ofMinnesotaPress.
Citing a chapter in a book
Author surname, Initial. (year), ‘Title insingle quotation marks’, in initial. editorsurname (ed./s),
Title in Italics
, Place of publication: Publisher, page numbers (firstand last ofentire chapter).For example: Wolf, M. J. P. (2001), ‘Genreand the video game’, in M. J. P. Wolf(ed.),
The Medium ofthe Video Game
, Austin, TX:University ofTexas Press, pp. 113–34.Corneliussen, H. (2008), ‘
World ofWarcraft
as a playground for feminism’, in H. G.Corneliussen and J. W. Rettberg (eds),
Digital Culture, Play, and Identity. A World of Warcraft
®
Reader
, Cambridge, MA: MITPress, pp. 63–86.•Data required before publication:submissions accepted for publicationcannot be sent to the publishers(Intellect) until they contain:•Correct Harvard system references(see below for details)•Author name and institutionalaffiliation•Abstract (max. 150 words) in English•Keywords (max. 6) in English•Author biography in English(c. 50–100 words), as well as authoremail and street addresses•A list of‘Works cited’ containing onlyworks cited in the article.•Font should be Times New Roman 14one-and-a-halfspaces and left-aligned,not justified.•Margins should be 1in/2.5cm all round.•Pagination should be continuous withnumbers applied to bottom right.•Images – screenshots, tables, graphs,graphics and photographs – should allbe entitled ‘Figure’, be numberedconsecutively and be clearly legible. Thesource must be indicated below each. Forreproduction ofcopyrighted material,authors must obtain written permissionfrom the copyright holder(s). Ifimagesare
less
than halfa page in size, theymay be inserted into the text accordingto the place ofinsertion. Iflarger, theyshould be placed on separate pages atthe end ofthe article. In this case,ensure that an indication has been givenas to where they should be placed in thetext, e.g.
Insert Figure 3 here
.•Quotations should be used sparingly andbe identified by ‘single’ quotation marksifthey are embedded in the text. Longerquotations (i.e. longer than 40 words)should be indented on both sides (1cm),without quotes. Both should bereferenced using the Harvard system(see below). The page number(s) must beincluded. For quotations withinquotations “double” quotation marksshould be used.•Ifa quotation or referenced passagespans more than one page, give exactpage numbers. Example: ‘Bates (2006:10–4) claims that
...
.’•Ifquotation marks are used foremphasis or authorial/ironic distance,please use ‘single’ quotation marksthroughout.•Foreign words and phrases inserted inthe text should be in
italics
.•For subsidiary information andHarvard-style references, roundedbrackets ‘(
...
)’ should be used. Squarebrackets ‘[
...
]’ should only be usedwithin quotations, to indicate changesto the original and as ‘brackets-within-brackets’, e.g. ‘(although Miller [1988][and other experts] claim the opposite)’.
Endnotes, references and citations
•‘Explanatory notes’ should be kept to aminimum: they will appear in theoutside left or right margins ofthe text.They should notcontain publicationdetails; submit all these as references.Please do notuse the Word
Notes for Contributors
JGVW’s
remit
Contributions to
JGVW
are invited from allfields ofgame and virtual world studiesresearch, design and development. We seekto provide a platform for vivid informationinterchange between academia andindustry, between scholarship andprofessionalism, between theory, criticismand practice. Typical subject areas include:•Theory and criticism: e.g. narratology,ludology, philosophy, gender, race,identity, history (ofand in games andvirtual worlds), rhetorical approaches,discourse analysis and semiotics, genrecriticism and cultural studies•Social and psychological concerns: e.g.(online) communities, participation,interaction, identity formation, networks,violence and addiction, emotion,children’s social behaviour, cognitiveeffects, e-learning and education•Design issues: e.g. developments in 3Dmodelling, authenticity and realism,mimesis, screenwriting, sound effects,composition, static vs. moving image,cut scenes, background vs foreground,multimodality, simulation and gameengines•Reception and production: e.g.ethnography, customer research,therapeutic and hazardous effects,serialization, adaptation, franchising,commercial vs. serious games,transmediation, intermediality, artificialintelligence and new literacy studies.
JGVW
publishes general and themed issues.Themes for future issues are announced inthe journal.
JGVW
is published in BritishEnglish with –ize endings.
Manuscripts will be evaluated by double-blind peer review.
Research articles including long and shortpapers, poster abstracts and interviewsshould:•Contain original research or scholarship•Not be under consideration by any otherpublication•Be written in a clear and concise style•Conform to the instructions outlinedbelow.Contributors are requested to adhere tothe following word limits:Long articles: 4000–6000 wordsShort articles: 3000–4000 wordsConference and other reports: 500–1000wordsReviews (books, websites, games and otherrelevant software), poster abstracts andinterviews: 1500–2000 words
Format ofsubmitted articles
•Submissions to
JGVW
should be sent asan attachment to an e-mail message tothe Editor. The attached article shouldbe ‘anonymized’, and contain anabstract and up to six keywords. This isto maintain confidentiality during peerreview. You should delete the ‘fileproperties’ or ‘summary info’ ofyourdocument (see file menu) that revealyour name and institution. Be sure toadd your full name and address in thee-mail message to the Editor.
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