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The Ad Game

The Ad Game

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Published by Joshua D Dinman
The Ad Game is a tragicomedy about sex, advertising and the darkness of the human heart- a sort of a retelling of Heart of Darkness set in late 20th century. In The Ad Game urban America, rather than the Belgian Congo, serves as the story’s backdrop, and sex, instead of ivory, is the currency of trade. The point of view character is Max Kahn, a young advertising agency executive assigned to the SteelCo account, a multinational industrial concern. When SteelCo unexpectedly fires the agency, Max is tapped to work on the Muffler King account, a chain of auto repair shops run by its founder, Big Jim King. Max soon discovers that performing “account service” for Muffler King involves more than the usual client wining and dining. Big Jim’s drive for financial success is exceeded only by his appetite for sexual excesses. Max learns that the agency is pimping its young employees to Big Jim and Kitty Palmer, his lover and Muffler King’s marketing manager. Max manages to stay on the periphery of the sexual shenanigans, but his intern, Pete “Petey” Colvecchio becomes dangerously involved in Jim and Kitty’s sexual underworld. In his efforts save Petey, Max gets no help from the firm’s principal partners, because thwarting Big Jim and Kitty would mean losing the account and its multi-million dollar billings. Petey, duped into believing that Kitty loves him, involves himself in increasingly deviant sexual activities. When he realizes that he’s being used, Petey takes matters in to his own hands with tragic consequences. Much like Marlow in Heart of Darkness, Max is a witness to the action, unable to change the course of the tragedy that unfolds around him. The story is a dark tragicomedy of unrestrained appetites, unscrupulous business ethics and man’s propensity for cruelty to his fellow man.
The Ad Game is a tragicomedy about sex, advertising and the darkness of the human heart- a sort of a retelling of Heart of Darkness set in late 20th century. In The Ad Game urban America, rather than the Belgian Congo, serves as the story’s backdrop, and sex, instead of ivory, is the currency of trade. The point of view character is Max Kahn, a young advertising agency executive assigned to the SteelCo account, a multinational industrial concern. When SteelCo unexpectedly fires the agency, Max is tapped to work on the Muffler King account, a chain of auto repair shops run by its founder, Big Jim King. Max soon discovers that performing “account service” for Muffler King involves more than the usual client wining and dining. Big Jim’s drive for financial success is exceeded only by his appetite for sexual excesses. Max learns that the agency is pimping its young employees to Big Jim and Kitty Palmer, his lover and Muffler King’s marketing manager. Max manages to stay on the periphery of the sexual shenanigans, but his intern, Pete “Petey” Colvecchio becomes dangerously involved in Jim and Kitty’s sexual underworld. In his efforts save Petey, Max gets no help from the firm’s principal partners, because thwarting Big Jim and Kitty would mean losing the account and its multi-million dollar billings. Petey, duped into believing that Kitty loves him, involves himself in increasingly deviant sexual activities. When he realizes that he’s being used, Petey takes matters in to his own hands with tragic consequences. Much like Marlow in Heart of Darkness, Max is a witness to the action, unable to change the course of the tragedy that unfolds around him. The story is a dark tragicomedy of unrestrained appetites, unscrupulous business ethics and man’s propensity for cruelty to his fellow man.

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Published by: Joshua D Dinman on Aug 19, 2009
Copyright:Attribution Non-commercial

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10/01/2012

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The Ad Game
A NOVEL
JOSHUA D. DINMAN
 
 
The Ad Game
©2008 Joshua D. Dinman
 
Chapter 19:01 a.m., Monday morning. Sienna is telling a joke, spitting out lines atbreakneck speed. Five or six people stand around her cubicle, their lips curledinto knowing smiles, like this is going to be one funny fucking joke."A skinny little white guy walks into a prison cell on his first day in thepen. His cellmate is an enormous brother, sitting on the bunk staring at him likehe’s gonna eat him for dinner. The little guy just stands there frozen in fear. Thebrother doesn’t say a word. It’s silent for a long time. The little guy’s practicallypissing his pants. Finally he can’t bear the silence any longer, so he clears histhroat and says `I'm…I’m in for embezzlement. What are you in for?’”“'Murder, first degree,' his cellmate replies.”Knowing smiles all around. The fluorescent light is so white it’s almostblinding, pulsing down on the crowd that surrounds Sienna’s cubicle. It’s amixed crowd split almost down the middle between young hipsters dressed inblack, and throwbacks—women with big hair and pastel polyester, and guys in illfitting suits in slate blue or gray. Sienna, sports an impossibly short Stuart tartanplaid miniskirt, black tights and a fitted blouse, looking like a catholic schoolgirlpushing the limits of the dress code.
Dinman The Ad Game1

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