Private Research Organizations
Many private research organizations, advertising agencies, newspapers andmagazines regularly compile and published data. Also, some information isavailable as a service to customers for clients of advertising agencies or buyers of advertising space or time. Most trade associations compile datafrom and for their members. Some also publish magazines that focus onimportant topics in the industry. The Yellow Pages can be a big help inestimating how much competition there is in certain lines of business andwhere it is located.
Internet Search Engines
Of course using an Internet search engine can expand a search. Since there isno organization in charge of the Internet, no single comprehensive source or index tells you what information is on the Internet or how to find it. Peoplesearch the Internet using a variety of resource discovery tools called searchengines, such as AltaVista, Yahoo, and HotBot. They are Web sites in and of themselves, accessible through browsers, where you can search for other sites that contain specific keywords. You simply type in the topic, or severalkey words about what you are looking for, and the search engine will provide Web sites that have information related to that topic. For example,you will get a list of sites by keying in one or more words that best describeswhat you want.
Searching for a Broad Topic
When you need to get an overview of a broad topic, use a directory-stylesearch site, such as Yahoo. The user can begin with a vague, general queryand, through a series of choices, narrow the focus of the search. Also check the subject-oriented "channels" that are available at the full-text search-engine sites. Channels are basically the search-engine sites' answer to Yahoo,offering directory-type searches, but with a lot fewer sites than Yahoo has.
Searching for a Narrow Topic
For a narrow or specific search, coverage is more important than context, soan index search engine does a better job. When you have a specific idea of what you're looking for, check Yahoo's subject directory to see if any siteshave been devoted to the topic. A narrow term or phrase or name is unlikelyto have many whole sites devoted to it, but may be hidden in sites on other