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Managmen Perspective on hero honda and bajaj Report

Managmen Perspective on hero honda and bajaj Report

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Published by prateek prakash
bcg and tows
bcg and tows

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Published by: prateek prakash on Aug 20, 2009
Copyright:Attribution Non-commercial

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11/13/2012

 
MANAGEMENT PERSPECTIVES
2 TWO WHEELER GIANTS IN INDIA
GROUP-7
COURSE
 
FACILITATOR
 
-GROUPMEMBERS Dimple GroverKRIT KR.VERMA (08609052)AMIT KUMAR (08609053)ROHIT JAIN(08609054)RACHY JAIN(08609056)ADITYA ASTHANA(08609057)
 
PRATEEK PRAKASH (08609058)HARPREET MATHARU(08609059)ABNISH KATWAL (08609060)
ACKNOWLEDGEMENT
 
We have done the comparative analysis of BAJAJ & HERO HONDA two wheelers and compared their strategic planning through TOWS MATRIX and FORCES OF PORTER ANALYSIS and their respective advantage in this segment.By these analyses we get to know that which company isbetter in its strategic planning.
 
 
BAJAJ STRATEGIC PLANNING
INTRODUCTION-
BAJAJ AUTO Ltd is one of the oldest and largestmanufacturers of automobiles in India and has beenthe market leader in scooters. It is the flagship of theBAJAJ group of companies .BAJAJ is currently India’slargest two and three wheeler manufacturer and one of the biggest in the world. TURNOVER-72 MILLION (1968) --------------- 81.06 (BILLION)CURRENT PERFORMANCE-
32% growth in 2004-05 US industry growth of 19%
Increase from 28% to 31% in year 2005-06 inmotorcycle segment
Annual turnover is of Rs.81.06
It is present in all those segment
PRICE SEGMENT

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