Ageing and an age o uncertainty

Simon Roberts, ReD Associates

The Economist Risk Summit | November 3rd, 2011| The Willis Building, London

Four key demographic trends

Shrinking fertility rates

Children

6-8

5-4

2-3

1-0

Reduced child mortality rates

1990 Deaths of children under five 88 / 1000 2010 - Deaths of children under five 57 / 1000

Source: UNICEF

Rise in longevity
1950 200 mill

2000
2010

600 mill
800 mill

2050

2 bill

Increase in number of over 60s

Source: World Population Ageing 200, UN Report on Economic and Social Affairs
5

A quarter of Europe over 65 by 2040

Source: World Population Ageing 200, UN Report on Economic and Social Affairs

This is the age of ageing

11mn people alive today will live to 100

Source: The Daily Telegraph 19/04/2011.

Workers to retirees in the early 1900s

And in 2024

Source: BBC

Health systems Workforce Families Social care Politics Built environment Welfare systems
11

12

What if?

WHAT IF

Older means more conservative

14

WHAT IF

The contract between old and young breaks down

15

WHAT IF

We have to build doors for economic migrants (not walls)

16

Retirement becomes a time of anxiety not

WHAT IF

Retirement is not like this

17

Not understanding what ageing means to people

18

Not understanding what ageing means to people

19

Not seeing the opportunities

20

Not having a strategy

21

IDEAS THAT TRANSFORM MARKETPLACES

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