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Apple Lisa: Sales Marketing Binder [February 1984]

Apple Lisa: Sales Marketing Binder [February 1984]

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Published by Matthew Keys
Apple Lisa: Sales Marketing Binder [February 1984]
Apple Lisa: Sales Marketing Binder [February 1984]

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Published by: Matthew Keys on Dec 01, 2013
Copyright:Attribution Non-commercial

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12/14/2013

 
Sales Marketing inder
~
• • •
~
~
1
 
January
25,1984
To:
All
Apple
sales
Offices
11
Rep
Filii
Offices
Here
is
the
new
version of the
Lisa
Sales
Binder.
It
has
been
updated
to include information regarding
etworki~
Lisa-
2
Macintosh-
and
the entire
Apple
32
product
family. Please
remove
the old version
nd
replace
with
the
enclosed
current version.
This
is
being
sent to the
Apple
Sales Offices
and
ep
Firms
bUt
not
the
Personal
Office
Systems
Dealers.
e
are
going
to
handle
the
update
th
same
way
w
distribUted the original -
through
the reps.
It
is
u
to
you
rep
salespeople, to take these
updates
to
your
Personal
Office
System
Dealers
and
make
sure
they
are familiar
with
the
new
information.
SALES
aJlU{[CATI ws
 
Table
o
ontents
Corporate Story ..................................................................................... 1 Target Market
Profile.......
..... ... ................ .. ..................................... ... 3
Benefits of Lisa Technology....... ..... ............ .............. .......... ................ ....
4
Apple
32
Customers ...............................................................................
5
Product Description ............................................... .... ........ .... . .........
6
Lisa/Macintosh Positioning ......................................................................
7
Hardware Overview ................................................................................
8
Macintosh Hardware Overview ................................................................
10
Apple
32
Product
F
amil y .............................. ..........................................
11
Compatibility .........................................................................................
13
Integration ........................ ;....................................................................
15
LisaDraw ...............................................................................................
17
LisaCalc ......................................................... .......................................
19
LisaList .................................................................................................
21
LisaWrite ................................................................................................
23
LisaGraph ..............................................................................................
25
L saPro
ject
............................................................................................
7
Printing.................................................................................................
29
Datacomm .............................................................................................
31
LisaTerminal ............... ..........................................................................
33
Networking ...................... .....................................................................
35
Development Tools .................................................................................
36
Lisa Operating Environments ...................................................................
37
Toolkit
32
..............................................................................................
38
QuickPort ...............................................................................................
39
Third Party Program ...............................................................................
40
Competitive Analysis Hardware ............................................................................................
42
Lotus
1 2 3 ........................................................................................
44
Visi-On ............................................................................................... 46 Wordstar ............................................................... ..............
..
. ... .. . .. 48 , Small Business ....................................................................................... 50 International ..........................................................................................
52
Service and Support ................................................................................ 54

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