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arvind maruti projet

arvind maruti projet

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Published by: arvind yadav on Aug 20, 2009
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04/13/2013

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Automobile & Customer Satisfaction Survey of MarutiUdyog Ltd.
CERTIFICATE
This is to certify that
Arvind yadav
student of secondsemester, Master of Business administration (MBA) inthe year 2008 - 2010 has completed the projectreport work entitled
“Automobile”
based on syllabusand has submitted a satisfactory account of his work inthis report. 
Lecturer MISS. RUCHI TIWARI
Mditm,indore
 
Mathura Devi Institute Of Technology &ManagementPage 1
 
Automobile & Customer Satisfaction Survey of MarutiUdyog Ltd.
ACKNOWLEDGEMENT
The research on
“Automobile & Customer SatisfactionSurvey of Maruti Udyog Ltd.”
has been given to me as part of the curriculum in the completion of 2-Years Master of businessAdministration.I have tried my best to present this information as clearly aspossible using basic terms that I hope will be comprehended bythe widest spectrum of researchers, analysts and students for further studies.I have completed this project under the able guidance andsupervision of 
Miss Ruchi Tiwari
and my project guide.
 
I willbe failed in my duty if I do not acknowledge the esteemedscholarly guidance, assistance and knowledge I have receivedfrom them towards fruitful and timely completion of this work.
Mere acknowledgement may not redeem the debt I owe tomy parents for their direct/indirect support during theentire course of this project.
We also thanks
Rukmani moter’s
who believed in us and by providing ALL valuable information and datathat helped us in understanding the problem areas of their organizationand hence developing the application as per their requirements.
I also thankful to my friend sourabh sohani & anshul joshi whohelped me a lot in the completion of this project. From-ARVIND YADAV
Mathura Devi Institute Of Technology &ManagementPage 2
 
Automobile & Customer Satisfaction Survey of MarutiUdyog Ltd.
PREFACE
If we can compare marketing to a long train with a multiplecompartment then every bogies represent different aspect of marketing. Marketing strategy formulation depends upon theevery aspect of related terms and marketing research playsvital roles to connect each compartment to form a cohesivefunctional unit.The automotive industry is at the center of India’s new globaldynamic. It plays major roles in retaining manufacturingindustry growth over 12.5% per annumThe motivation behind the project was to gain cleaunderstanding about marketing research. Through this project Ihave tried to understand the complexities involved in gatheringof data for drawing inferences .The final objective is to producea result that is accurate, useful, and free from bias and helps inthe successful completion of my Master of businessAdministration
 
course. The project has been presented in asimple format
Mathura Devi Institute Of Technology &ManagementPage 3

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