Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Look up keyword
Like this
1Activity
0 of .
Results for:
No results containing your search query
P. 1
Chap 007

Chap 007

Ratings: (0)|Views: 7|Likes:
Published by Michael Yule
corporate governance7
corporate governance7

More info:

Categories:Types, Business/Law
Published by: Michael Yule on Dec 04, 2013
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PPT, PDF, TXT or read online from Scribd
See more
See less

06/01/2015

pdf

text

original

 
CHAPTER 7
STRATEGIES FOR COMPETING IN INTERNATIONAL MARKETS
Student Version
McGraw-Hill/Irwin
Copyright ®2012 The McGraw-Hill Companies, Inc.
 
7
 –
2
To exploit core competencies To spread business risk across a wider market base To gain access to new customers To achieve lower costs and economies of scale To access resources and capabilities in foreign markets WHY COMPANIES DECIDE TO ENTER FOREIGN MARKETS
 
7
 –
3
WHY COMPETING ACROSS NATIONAL BORDERS MAKES STRATEGY MAKING MORE COMPLEX
1.
 
Industry competitiveness factors that
vary from country to country
2.
 
Location-based advantages for certain countries
3.
 
Differences in government policies and economic conditions
4.
 
Currency exchange rate risks
5.
 
Differences in cultural, demographic, and market conditions

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->