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Chap 008

Chap 008

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Published by Michael Yule
corporate governance8
corporate governance8

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Categories:Business/Law
Published by: Michael Yule on Dec 04, 2013
Copyright:Attribution Non-commercial

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07/29/2014

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CHAPTER 8
CORPORATE STRATEGY:
 Diversification and the Multibusiness Company
Student Version
McGraw-Hill/Irwin
Copyright ®2012 The McGraw-Hill Companies, Inc.
 
8
 –
2
Crafting a Diversified Firm’s Overall Or
Corporate Strategy
Step 1
Picking new industries to enter and deciding on the best mode of entry.
Step 2
Pursuing opportunities to leverage cross-business value chain relationships and strategic fit into competitive advantage.
Step 3
Establishing investment priorities and steering corporate resources into the most attractive business units.
Step 4
Initiating actions to boost the combined performance
of the cooperation’s collection of businesses.
 
 
8
 –
3
BUILDING SHAREHOLDER VALUE: THE ULTIMATE JUSTIFICATION FOR DIVERSIFYING
The industry attractiveness test The cost-of-entry test The better-off test
Testing Whether a Diversification Move Will Add Long-Term Value for Shareholders

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