A study on purchase preference of mobile phones

Section 1

1. Gender: Male Female

2. Age Group: 10-20 20-30 30-50 50 & Above

3. Occupation: Self Employed Professional Salaried

House wife Student Others

4. Income Level (per month): <100 <500 <700

<1000 <2000 <4000

4000 &Above

Section 2

5. Which mobile phone you are using

Nokia Samsung Motorola NEC Blackberry

Sharp Sony Ericsson LG iPhone

Others please specify ( )

6. How long you are using the mobile phone.

Less than 1 year 1-2 years 2-4 years above 4 years

7. What are the reasons for using the above mentioned mobile phone?

WAP Just to talk on it Use GPRS function

Receive Email & SMS Down load Files

Others please specify ( )

8. How often do you change your mobile phone?

 Less than 1 year 1-2 years 2-4 years above 4 years

9. What phone accessories do you have?

Handsfree Bluetooth head set USB data cable

Memory Card (SD card) Others ( )

10. Latest Mobile facilities which you are aware of (Multiple choice)

GPRS 3G MMS Bluetooth infrared

video call Other facilities please specify ( )

11. 1, what is your favorite brand? (Please choose your three favorite

brands in order of preference from the brands in the table below. 1-most

favorite, 2-favorite, 3-least favorite, 4-not favorite)

1 2 3 4
Nokia
Samsung
Sony
Ericsson
LG
Motorola
iPhone
BlackBerry
NEC
Sharp
Others

12. Why you like the brands you chose above? (Please indicate the

important of below factors when you choose the brands. 1-very

important, 2-somewhat important, 3-neither important nor

 unimportant, 4-less important, 5-unimportant.)
Advertisement 1 2 3 4 5
Appearance
Price
Functions
Quality
Brand Image
Service
Recommended by
friends
Others

13. Do you prefer phones to be?

Slim or medium or thick

Light or medium or heavy

Small or medium or large

14. What would you be willing to pay for a mobile phone?

<200 200-300 300-400 400 & Above

15. Which of the following would impress you the most? (Please indicate

the important of below factors when you choose the brands. 1-very

important, 2-somewhat important, 3-neither important nor unimportant,

4-less important, 5-unimportant.)

Slogan 1 2 3 4 5
Picture
Color
Story
Spokesperson
Music
Recommended by
friends
Others (Specify)
16. After seeing the advertisement, do you like the mobile brand from

then on? (Briefly explain the reason in the below.

Yes No

17. What changes do you want the manufactures to make in their

products?

18. Are there any general comments you would make about what you

like/dislike about mobile phones? (This could be pricing, location of

sales, reception, color, memory, or anything else.)

A special thanks for your answers. All answers and your personal

information will be kept confidential unless agreed otherwise. These

answers will be part of a global study on consumer purchase mobile

phone preference.

With warm regards.

Zhang Yi