Without practical training, commerce education is meaningless so long withthe theory; practical training is provided to management students to exposethem to the actual working environment of any organization. Such training provides a framework of knowledge relating to the concepts and practices of the assigned topics in the organization.The summer training is an integral part of the course curriculum of Bachelors of Commerce (Professional)-II. In this the student is in the position to analyze the integral working of an organization with mature eyesand understand the dynamics in a much better manner.
This particular project has been conducted at ICICI Prudential LifeInsurance Company Ltd.
In the first phase of the research project, there isa introduction of life insurance, company profile ICICI & HDFC andinsurance products are given. After that a market research is performed witha sample size of 100 people. The research study was limited to Jalandhar city. Here, in my survey, I have contacted the respondents through personalinterviews with the help of questionnaires.The main objective of the research is to do comparative study of ICICIPrudential Life Insurance Co. Ltd. and HDFC Standard Life Insurance Co.Ltd. and to know the customer satisfaction level and their perceptionregarding ICICI Prudential and HDFC Standard Life Insurance.