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Lecture International Marketing

Lecture International Marketing

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Published by hinali72

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Published by: hinali72 on Aug 20, 2009
Copyright:Attribution Non-commercial

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10/11/2012

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International Marketing
 
 
Global Firm
q
A firm that, by operating in more thanone country, gains R&D, production,marketing, and financial advantages inits costs and reputation that are notavailable to purely domesticcompetitors.
 
 
Importance of global marketing
Economies of scale
Lower marketing costs
Power and scope
Consistency in brand imageUniformity of marketing practices

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