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Marketing Research Lecture

Marketing Research Lecture

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Published by hinali72

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Published by: hinali72 on Aug 20, 2009
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06/10/2013

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Power Point Slides by Ronald J. Shope in collaboration with John W. Creswell
MARKETINGRESEARCH
 
Educational Research 2e: Creswell
MARKETING RESEARCH
Marketing Research is thesystematic design of data collection,analysis,and r eportingof data and findingsrelevant to a specificmarketing situationfacing thecompany.
 
Educational Research 2e: Creswell
Burns and Bush Definition)
Marketing research is the process of designing, gathering, analyzing, andreporting information that may be usedto solve a specific marketing problem

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