The Saratogian and The Record are daily morning newspapers published365 days a year.20 Lake AvenueSaratoga Springs, NY 12866518-584-4242www.Saratogian.com
Local retail/classifed rates are non-commissionable. Capital-Saratoga areaJournal Register Company publications bill monthly. Payments are due15 days rom the end o our billing cycle. Failure to make timely paymentas provided or in the invoice may result in rejection o advertising copyand/or immediate cancellation o a contract. We do not accept sequentialliability.
Policy - All Classifcations
RIGHT TO EDIT OR REJECT:
The subject matter, orm, size, wording,illustration and typography o all advertising copy received by our publica-tions shall be subject to approval, revision, classifcation, cancellation orrejection at any time by all Capital-Saratoga area Journal Register Com-pany publications in its sole and absolute discretion. Previous acceptanceo any advertising copy in our publications will not operate as a waiver o our company’s rights hereunder to edit, revise, classiy, cancel or reject anyadvertising copy at any time.
The advertiser agrees to indemniy the newspaper(s)or all expenses incurred in connection with the collection o amounts pay-able, including court costs and attorneys’ ees. I an advertiser’s contractis canceled due to the advertiser’s ailure to make timely payment, theadvertiser will be rebilled or the outstanding balance due at the open orearned contract rate, whichever is applicable. I an advertiser utilizes anagency, the advertiser and the agency shall be jointly and severally liableor complying with all the terms o the advertiser’s contract, includingpayment or advertising. The advertising rate schedule may be revised atany time upon 30 days’ written notice; the advertiser may without penaltycancel an advertising contract at any time prior to the time the new ratesbecome eective upon prior written notice to the newspaper(s). I, at theend o an advertiser’s contract, the advertiser shall have purchased more orless volume (inches/pages) o advertising than agreed upon in the contract,the advertiser’s rate or all space used during the contract term shall bereduced or increased to the appropriate rate indicated on the rate schedule;the advertiser shall pay or receive a credit/rebate to the appropriate contractlevel.
In the event that any ederal, state or local taxes are imposed onthe printing o advertising material or on the sale o advertising space, suchtaxes shall be assumed and paid by the advertiser.
Capital-Saratoga area Journal RegisterCompany publications do not accept brokered advertising.
Political ads must carry the name o theperson(s) or organizations(s) responsible or payment. All political adver-tising must be prepaid.
GOING OUT OF BUSINESS:
All going-out-o-business advertisingmust be prepaid.
The Saratogian, Community News, Wilton-Gansevoort Lie, Ballston SpaLie and Saratogian.com deliver Saratoga County, which leads the CapitalDistrict area in population growth.
Repeat the same ad within 7 days, and you’llget 20% o the second ad, 30% o the third, and 40% o the ourththrough seventh ads.
POSITIONING OF ADVERTISEMENTS:
Reserved Position Premi-ums: 15% or a specifc page; 7% or a specifc section. Capital-Saratogaarea Journal Register Company publications will not guarantee a specifclocation in the paper. In the event a reserved position is not available, theposition premium portion o the ad cost will be reunded.
15% Rush Ad Premium will be charged orany order received ater deadline. (See section 14 or deadlines.)
THE SARATOGIAN, THE RECORD and WEEKLIES OPEN RATE
Daily & SundayPer Inch .........................................$28.3010 - 30k Agreement .......................$26.8631 - 100k Agreement .....................$25.95Pick-up Rate into:The Saratogian $25.58Community News $12.75Greenbush Lie $12.75WG Lie $12.75Ballston Spa Lie $12.75Weekly Display Program:13 consecutive weeks $16.7526 consecutive weeks 15.4052 consecutive weeks 12.82Group Advertising Rates: A cost-eective way to reach your targetaudience. Ask your sales representative to tell you about these op-portunities:Nonproft Organizations $16.75
SPIRIT OF SARATOGA
Fine living in Saratoga and beyond. Full color, glossy monthy magazine.2012 rate card available at www.thespiritosaratoga.comSeasonal Publications:
Saratoga’s exclusive art, entertainment and style publication. Distributedree at nearly 100 locations bi-weekly during summer season. 2012 ratecard available at www.thesaratogascene.com.
Saratoga’s no. 1 source o racing news since 1889. 2012 rate card availableat www.saratogian.com/sports/pinksheet.
NOT-FOR-PROFIT ADVERTISING RATES
Daily SundayNot-or-Proft Organizations 25.10 30.18
All political advertising must be paid in advance, and indentiy the party ororganization responsible or payment. Rates per column inch:Daily Sunday Community News WGL / BSL / GBL$23.26 30.18 $17.36 $7.54
Group Combination Rates
Available or those advertisers who wish to run in all Capital-Saratogaarea Journal Register Company publications: The Saratogian, CommunityNews, Lie Publications, Spirit o Saratoga, The Scene, The Record, www.Saratogian.com, www.CNweekly.com, www.TheSaratogaScene.com,www.TheSpiritoSaratoga.com, www.TroyRecord.com.
A study by the Newspaper Advertising Bureau showed that color sells 75%more merchandise in the frst week! Rates are per ad.DailyOne color plus black $386Three color plus black $536
Save with an annual color agreement:
6 times 15% o 12 times 20% o 24 times 30% o 48 times 40% o 60 times 50% o