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49ers

49ers

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Published by Deadspin
49ers
49ers

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Published by: Deadspin on Dec 04, 2013
Copyright:Attribution Non-commercial

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12/08/2013

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From:
Brandt,
Jamie
Sent:Monday,December
02,20135:38
PM
To:
Sargent,
BobCc:
Lange,
Bob;
Towle,
All
Subject:
Red
Week
Sarge,Per
ourconversationtoday
about
feedingourmedia
the
red-out
messaging
we’re
pushing
outtofans
this
week.
Adding
Lange
as
he’s
been
in
the
ioop
on
previous
discussions.I
don’t
know
how
you
present
it,
but
wewant
to
get
our
fans
jacked
up
thisweek
and
make
Candlestick
a
red
storm
onSunday.
We’re
handing
out
red
rally
towels
atthe
gates
upon
entryinto
the
stadium
so
theplaceis
going
to
look
cool
with
those
things
flying.
But
the
key
is
getting
peopleto
their
seats
early,
intime
for
player
intros.
It’s
all
aboutsetting
thetone
early
and
having
a
packed,
jacked
house
when
the
ballkicksoff.This
is
our
chance
toshow
the
Stick
to
be
as
tough
a
place
to
play
as
any.Thepushcenters
aroundour
“Home
Field
Advantage”
planthat’s
been
communicated
to
STHson
a
number
of
occasions.
Word
for
word,
the
plan
is
outlinedbelow.Overall,
the
high
level
messages
for
thisweek
are:
-Wear
red
-Arrive
early
andget
to
your
seats
intime
for
pregame
and
playerintros-Quiet
on
Offense
and
Deafening
onDefense
-Wave
those
rally
towels
INTRODUCINGTHE
49ERS
HOME
FIELD
ADVANTAGE
PL N
FOR
GAMEDAY
STEP
 
DRESS
THE
PART
Pull
out
yourfavorite
49ers
gear
and
putyour
loyalty
on
display.Wear
Red
STEP
2:
BE
ON
TIME
Arrive
early
and
give
yourself
time
to
enjoy
the
tailgate
experience,
butremember
to
get
to
your
seats
for
player
introductions.
We
need
you
thereto
giveyour
49ers
a
propergreeting
as
they
runonto
the
Bill
WalshField
STEP
3:
KNOWYOUR
QUEUESQUIET
ONOFFENSE
Communication
atthe
line
of
scrimmage
is
critical.
Keep
it
quietwhen
the49ers
are
lining
up
to
the
ball
on
offense.
Save
thenoise
for
the
play
DEAFENING
ONDEFENSE
These
are
the
fans’
downs.
This
is
whenwe
throw
the
other
team

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