Description

Competitive Strategy - Vol. II focuses on the strategies, which assumes an all-important role in the wake of competition. Without competition, strategy has no relevance. However, as the ecology and landscape of competition are not similar across countries and industries, different companies have embraced different strategies to gain competitive advantage. Few examples of competitive strategies that are commonly adopted are reducing costs in order to attract more customers, providing product attributes that are unique in order to differentiate the product and customising services according to the target market. This book, in particular, highlights two important aspects of business – competitive advantage and core competencies, concepts that have different meaning but serve the same purpose of gaining market leadership. The basic aim of compiling 16 real business situation case studies spanning across different industries is to enable a discussion on the viable and long-term strategies that can be adopted to steer through and stay ahead of competition.