Differentiation is essential, as the presence of a variety of Hotel brands in India islimited, whereas consumer choices and patterns show a need for more brands. Takingthis into account as well as branding a strategy of not wanting an omnibus known asTaj defining all its properties the company has rebranded its properties into Taj,Vivanta by Taj, The Gateway and Ginger. Gateway is positioned above the economy brand Ginger but placed below the Residency and the Taj brands.The Gateway Hotel caters to a pan-India network of hotels and resorts offering all thekey services at competitive prices. The pricing starts from Rs 3,000 and to over Rs6,000 depending on the location. The company plans to invest aggressively to promote the brand through owned and managed properties. The Gateway Hotels areto be set up in each of the country’s business districts and leisure locations, catering primarily to the contemporary traveller.
STATEMENT OF THE PROBLEM
The world has changed drastically over past one year and so has business and itstrends. With the global melt down of the economy and its impact most of thecorporate have resorted to drastic cost cutting measures. The effect is contagious- themeltdown is getting transmitted throughout the industries.
Due to this The GatewayHotel is experiencing a slowdown in its banquet sales.
OBJECTIVES OF THE STUDY
To understand the effectiveness of the standard operating procedures of banquet sales department and determine the gaps that occur duringimplementation.
To understand a corporate clients preferences while choosing a particular banquet facility
To determine their perception of The Gateway Hotel’s banquet facilities andrecommendways to make The Gateway Hotel a preferred banquet destinationfor the corporate customer.1