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The Gateway Hotel Residency Road Banglore

The Gateway Hotel Residency Road Banglore

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Published by mukkannickal

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Published by: mukkannickal on Aug 21, 2009
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08/19/2011

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EXECUTIVE SUMMARY
Differentiation is essential, as the presence of a variety of Hotel brands in India islimited, whereas consumer choices and patterns show a need for more brands. Takingthis into account as well as branding a strategy of not wanting an omnibus known asTaj defining all its properties the company has rebranded its properties into Taj,Vivanta by Taj, The Gateway and Ginger. Gateway is positioned above the economy brand Ginger but placed below the Residency and the Taj brands.The Gateway Hotel caters to a pan-India network of hotels and resorts offering all thekey services at competitive prices. The pricing starts from Rs 3,000 and to over Rs6,000 depending on the location. The company plans to invest aggressively to promote the brand through owned and managed properties. The Gateway Hotels areto be set up in each of the country’s business districts and leisure locations, catering primarily to the contemporary traveller.
STATEMENT OF THE PROBLEM
The world has changed drastically over past one year and so has business and itstrends. With the global melt down of the economy and its impact most of thecorporate have resorted to drastic cost cutting measures. The effect is contagious- themeltdown is getting transmitted throughout the industries.
 
Due to this The GatewayHotel is experiencing a slowdown in its banquet sales.
OBJECTIVES OF THE STUDY
To understand the effectiveness of the standard operating procedures of  banquet sales department and determine the gaps that occur duringimplementation.
To understand a corporate clients preferences while choosing a particular  banquet facility
To determine their perception of The Gateway Hotel’s banquet facilities andrecommendways to make The Gateway Hotel a preferred banquet destinationfor the corporate customer.1
 
CONTENTS
EXECUTIVE SUMMARY……………………......................................................6THE HOSPATILITY INDUSTRY……………………........................................14HOTEL INDUSTRY IN INDIA.......................................................................... 18THE TATA GROUP……………….........................................…………………31
The Taj
Indian hotels company LtdTHE GATEWAY HOTEL RESIDENCY ROAD…..............................…........36DESIGN & ANALYSIS OF QUESTIONNAIRE……….................………….39
Introduction & objectives
Research Methodology
Analysis of the questionnaire
ObservationsSUGESSTIONS………………………………………...............................….56CONCLUSION…………………………………......…........................……...75ANNEXTURE…………………………................................….....………….80
HOSPITALITY INDUSTRY – AN OVERVIEW
2
 
Hospitality is all about offering warmth to someone who looks for help at a strange or unfriendly place. It refers to the process of receiving and entertaining a guest withgoodwill. Hospitality in the commercial context refers to the activity of hotels,restaurants, catering, inn, resorts or clubs who make a vocation of treating tourists.Helped With unique efforts by government and all other stakeholders, including hotelowners, resort managers, tour and travel operators and employees who work in thesector, Indian hospitality industry has gained a level of acceptance world over. It hasyet to go miles for recognition as a world leader of hospitality. Many take Indianhospitality service not for its quality of service but India being a cheap destination for leisure tourismWith unlimited tourism and untapped business prospects, in the coming years Indianhospitality is seeing green pastures of growth. Availability of qualified humanresources and untapped geographical resources give great prospects to the hospitalityindustry. The number of tourists coming to India is growing year after year. Likewise,internal tourism is another area with great potentials.The hospitality industry is a 3.5 trillion dollar service sector within the globaleconomy. It is an umbrella term for a broad variety of service industries including, butnot limited to,hotels,food service,casinos, andtourism. The hospitality industry is very diverse and global. The industry iscyclical; dictated by the fluctuations thatoccur with aneconomyevery year. Today hospitality sector is one of the fastestgrowing sectors in India. It is expected to grow at the rate of 8% between 2007 and2016. Many international hotels including Sheraton, Hyatt, Radisson, Meridien, Four Seasons Regent, and Marriott International are already established in the Indianmarkets and are still expanding. Nowadays the travel and tourism industry is alsoincluded in hospitality sector. The boom in travel and tourism has led to the further development of hospitality industry.In 2003-04 the hospitality industry contributed only 2% of the GDP. However, it is projected to grow at a rate of 8.8% between 2007-16, which would place India as thesecond-fastest growing tourism market in the world. This year the number of touristsvisiting India is estimated to have touched the figure of 4.4 million. With this hugefigure, India is becoming the hottest tourist destination. The arrival of foreign touristshas shown a compounded annual growth of 6 per cent over the past 10 years. Besides,3

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