Description

Growth strategies are designed to expand an organisation's performance, usually measured on the basis of sales, profits, product mix, market coverage, market share, or other accounting and market-based variables. A company is said to be growing organically when it is increasing the turnover of its current business. On the contrary, few companies tend to focus on meeting its growth objectives through mergers, acquisitions and strategic alliances. Companies like – Expedia, Nicholas Piramal India and Biocon expanded their businesses organically by increasing their customer base, opening new company-owned outlets and in-house product development. On the other hand, companies like Johnson & Johnson and HDFC adopted inorganic growth strategies to strengthen their positions by enhancing their product portfolio through mergers and acquisitions.

The book, Case Studies on Growth Strategies Vol.II, provides an insight into the growth strategies of companies and their attempts to sustain their profitability in the midst of competition and challenges. It also helps in bridging the gap between the theory and practice by developing an understanding of when and how to apply concepts and techniques learnt in management studies.