The Research report will be incomplete withoutacknowledge giving my sincere, gratitude to all personswho have helped me in the preparation of this report. Firstof all, I thank
for the blessingsshowered on me throughout this project work, which hashelped me in the successful completion of the training. Iexpress our thanks to Hindustan Coca Cola BeveragesPvt. Ltd. (HCCBPL) for granting me the permission to workwith the esteem organization.I am also thankful to
Mr. Vineesh Priyadarshan
(GSM)and then to
Mr. Alok Aggarwal
(ASM) and then to
(SE) of Coca cola Hindustan BeverageLtd. They guided and helped me in all possible ways theycould, at every stage of the report.I would also like to thank all the Executives, distributors &staff of Hindustan Coca Cola Beverages Pvt. Ltd. whoprovided us all the relevant information and their kindsupport, on the basis of which this report has beenprepared.I thank my college Jaipuria Institute of Management for having given me this opportunity to put to practice, thetheoretical knowledge that I imparted from the program. Ithank the internship mentor,
for havingguided and supported me through the course of theinternship. I take this opportunity to thank my parents andfriends who have been with me and offered emotionalstrength and moral support.Last but not the least, I am thankful to all Retailers whogave us their precious time and support to fulfill this task,without their co-operation the study would not have seenthe light of the day& complete.