Welcome to Scribd. Sign in or start your free trial to enjoy unlimited e-books, audiobooks & documents.Find out more
Download
Standard view
Full view
of .
Look up keyword
Like this
140Activity
0 of .
Results for:
No results containing your search query
P. 1
New Product Development Process

New Product Development Process

Ratings:

4.5

(1)
|Views: 11,532|Likes:
Published by Saurabh G
All about how a new product comes into picture by going through various stages in order to be able to launch in a better way
All about how a new product comes into picture by going through various stages in order to be able to launch in a better way

More info:

Published by: Saurabh G on Aug 22, 2009
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PPT, PDF, TXT or read online from Scribd
See more
See less

06/23/2015

pdf

text

original

 
NEW PRODUCT ANDNEW PRODUCTDEVELOPMENTPROCESS
 
What is a new product ?
A product that opens an entirely newmarketA product that adopts or replaces anexisting productA product that significantly broadensthe market for an existing productAn old product introduced in a newmarketAn old product packaged in a differentwayAn old product marketed in adifferent way
 
Types of new product
Innovative productsNew product lines – to allow the firmto enter an existing marketAddition to product line – tosupplement the firm’s existing productlineImprovements and revisions ofexisting productRepositioned products – existingproducts targets at new marketCost reduction new product thatprovide similar performance at lowercost

Activity (140)

You've already reviewed this. Edit your review.
Pk Jha added this note
useful
Pk Jha liked this
1 thousand reads
1 hundred reads
Prince Stranger liked this
Lalit Gupta added this note
this slide is too much helpful .............thank u
Bhaumik Gandhi liked this
Prince Palash liked this
easwarjsb liked this
RANOBIR DEY liked this

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->