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2866287 Sales Management CH 9 10

2866287 Sales Management CH 9 10

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Published by alok

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Published by: alok on Aug 22, 2009
Copyright:Attribution Non-commercial


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Sales Forecasting& Budgeting
Chapter 9 &10
Sales Forecast
It is estimate of a company’s sale for a specifiedfuture period.
Sales forecasting provides the starting point for assumptions used in various planning activities.
It is used for the short-term financial controlsystems. The
financial budget
is dependant uponthe sales forecast for the projected revenue figures.
Human resource executives
use sales forecaststo project staffing needs,
financial executives
useit in establishing and controlling operating andcapital budgets, and
 production manager 
uses itto schedule purchasing and production to controlinventories.
It is thus a very vital planning task for anyorganization.

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