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Brand Extensions - Cola Wars

Brand Extensions - Cola Wars

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Published by jonty31

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Published by: jonty31 on Aug 23, 2009
Copyright:Attribution Non-commercial

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08/01/2012

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CASESTUDY  ON COKE&PEPSIBRANDEXTENSIONS
 
 
PEPSIAHa 
 
 
LAUNCHEDApril 5th 2002
 TARGET GROUP
Its consumer base comprised of largely the35-year plus adult
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