The Indian capital markets have seen a lot of economic swing since last decadebut still it has been flourishing with rapid transformations. Reforms are continuingand are bringing a lot of change in structure, process and governance of capitalmarket. This is helping Indian capital market to gain an image of mature marketplace in the capital markets of the world. The working mechanism are now moreflexible and transparent. The stock exchanges has been corporatized too. Other than this new instruments like index future, index options, derivatives etc. hasbeen introduced.Out of the major players showing their presence in the financial markets,Reliance Money is the one. Reliance Money is promoted by Reliance Capital;one of India's leading and fastest growing private sector financial servicescompanies, ranking among the top 3 private sector financial services andbanking companies, in terms of net worth. During past few years, it has picked upa considerable market share in the sector of financial services.It is a one-stop-shop, providing end-to-end financial solutions (including mobileand web-based services). It has the largest non-banking distribution channelwith over 10,000 outlets and 20,000 touchpoints spread across 5,165 cities/towns; catering to the diverse needs of over 3 million existing customers.During the internship, a research has been carried out on the on the topic “Astudy of investor behaviour at Reliance Money”. The objectives of the researchwere to create awareness about various products and services of the RelianceMoney and to know about the investor behaviour and their preferences towardsinvestment decisions and considerations. Other than this, the research includedthe study of position of Reliance Money in the market and its comparativeposition with other players.
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