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Incense Stick Industry

Incense Stick Industry

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Published by Sahil

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Published by: Sahil on Aug 23, 2009
Copyright:Attribution Non-commercial

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08/10/2013

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KAVYASHREENEHA UPADHYAYSHARAD SHARMASAHILSUDARSHAN JAIN
 INDUSTRY :AGARBATTISCurrent ScenarioandOpportunities
 
Industry
 The size of the incense stick industry in India about Rs 1000 croresa year growing at 7% p.a Exports- Rs 300 crores .
Current industry consumer spend estimated at over Rs. 900crores p.a.
Use of Incense : India – Worship , Overseas – Ambiencecreation/Aromatherapy
Fragmented supply base arising from small scale industry;highlydisorganized sector
The Indian incense industry, supplies up to 60% of the worldincense market.
Assam, Tripura and Eastern India presently supply incense sticks tothe rest of the country. Chhattisgarh and Madhya Pradesh also have
 
Companies/ Key players
ITC ‘ s MANGALDEEP
 –
Superior fragrance experience based onresearch.
 –
Fragrances approved by IFRA , Geneva.
 –
Consistently superior product experience
Systematic quality managementapproach
ISO 9001:2000 Certified Vendors.
IFAT-certification.
 –
Attractive & functional packaging
Special fragrance locked packaging
‘Mangaldeep’ : the only National brandin the country
“ASHA”
 
A
ssistance in
S
ocial
H
abilitation

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interesting snapshot of the incense stick industry
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