Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Save to My Library
Look up keyword
Like this
16Activity
0 of .
Results for:
No results containing your search query
P. 1
03 Gathering Information and Scanning the environment

03 Gathering Information and Scanning the environment

Ratings: (0)|Views: 695 |Likes:
Published by Sahil

More info:

Published by: Sahil on Aug 23, 2009
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PPT, PDF, TXT or read online from Scribd
See more
See less

02/24/2013

pdf

text

original

 
MARKETING MANAGEMENT
3Gathering Informationand Scanning theEnvironment
 
3-2
Chapter Questions_1
What are the components of amodern marketing informationsystem?
What are useful internal records?
What is involved in a marketingintelligence system?
 
3-3
Chapter Questions_2
What are the key methods for tracking and identifying opportunitiesin the macroenvironment?
What are some importantmacroenvironment developments?

Activity (16)

You've already reviewed this. Edit your review.
1 hundred reads
1 thousand reads
Ad Qasim liked this
driremes liked this
Leo Lingham liked this
Neha Garg liked this
fati159 liked this
hinaatta liked this
matcuoi79 liked this
MAULIK liked this

You're Reading a Free Preview

Download
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->