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Company Orientation Towards Marketing Place

Company Orientation Towards Marketing Place

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Published by Sahil

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Published by: Sahil on Aug 23, 2009
Copyright:Attribution Non-commercial

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11/08/2012

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Company orientation towards marketingplace
By Ms. Geetanjali Gulati
 
Company orientation towards marketing
 The Production Concept The Product Concept The Selling Concept The Marketing Concept The Holistic Marketing Concept
 
The production concept
It holds that consumers will prefer products thatare widely available and inexpensiveManagers of this concept concentrate onachieving high production efficiency, low costand mass distribution This concept is also used when the companywants to expand the marketMost oular in countries like China

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